Despite government support, such as funding under the United States’ economic stimulus efforts, the market for hybrid and electric trucks has struggled to expand beyond a narrow niche. Nevertheless, a significant number of players continue to develop hybrid electric vehicle (HEV), plug-in hybrid electric vehicle (PHEV), and battery-electric vehicle (BEV) trucks for a variety of applications, and the market is expected to pick up steam in the coming years, according to Navigant Research.
“The fleet market tends to be quite conservative, as fleet managers thoroughly examine new technologies prior to adoption,” said Lisa Jerram, senior research analyst with Navigant Research. “The key to market sustainability will be to focus only on those applications that provide the greatest payback or other ancillary benefits, and to ensure that the technology is sufficiently reliable for the fleet market.”












