Hino Trucks, a light- and medium-duty truck manufacturers, recently announced that it will be reaching out to the market of credit-challenged customers. Hino Trucks has chosen Nevada-based Credit Funders, Inc., as a preferred finance resource. Credit Funders specializes in servicing the unique financing needs of the sub-prime lending market. Industry experts say this market already includes a hefty percentage of commercial truck buyers, one that will continue to grow as conventional lenders’ credit standards tighten. Properly serving the distinct needs of this market requires resources and flexibility, the company reports. Hino Trucks had the option of multiple financing companies and selected Credit Funders because they brought the most diverse proven product package to Hino Trucks and their customers. For more information on this program, visit creditfunders.net or call 1-800-690-2950.