Hino Truck Engines Rank Highest in J.D. Power Study
WESTLAKE VILLAGE, CA - While fuel economy levels vary widely among truck engine manufacturers, fleets with the most fuel-efficient engines may benefit from significant cost savings and higher satisfaction, particularly after a year-over-year increase in gas and diesel prices,.
WESTLAKE VILLAGE, CA - While fuel economy levels vary widely among truck engine manufacturers, fleets with the most fuel-efficient engines may benefit from significant cost savings and higher satisfaction, particularly after a year-over-year increase in gas and diesel prices, according to the J.D. Power and Associates 2010 U.S. Medium-Duty Truck Engine and Transmission Customer Satisfaction Study released today.
The study finds that there is an annual cost difference of about 18 percent between those medium-duty truck engine makes with the highest gas mileage and those with the lowest. This may translate into an annual savings of approximately $2,100 per truck-or $36,000 annually for a fleet of 17 trucks (the average number of trucks per fleet). Engine makes with the highest reported gas mileage average 9.3 miles per gallon, compared with the industry average of 8.4 miles per gallon. Further, more fuel-efficient trucks typically score 50 points higher in overall engine satisfaction (based on a 1,000-point scale) than trucks with lower fuel efficiency.
"Fleet owners that purchase a truck with an engine that is very fuel-efficient can have a real competitive advantage in terms of their overall operating costs," said Todd Markusic, senior director of the commercial vehicle practice at J.D. Power and Associates. "With some fleets exceeding 100 trucks, saving a few thousand dollars each year in fuel costs per truck may have a considerable impact on the bottom line. Although some fleet owners may be tempted to purchase gas engines given that gas prices are currently much lower than diesel, a more fuel-efficient diesel engine will ultimately lead to much lower annual fuel costs."
The study, now in its third year, measures customer perceptions of 2009 model-year Class 5, 6 and 7 gasoline and diesel engines, and provides manufacturers with a comprehensive and objective measure of customer satisfaction with the products and related dealer service. Eight factors are measured to determine overall engine satisfaction: engine reliability and dependability; accessibility to components for service/maintenance; engine warranty; control module (ECM); maintaining speeds on grades; average fuel economy; vibration at idle; and acceleration when fully loaded.
Hino Trucks engines rank highest in customer satisfaction for a third consecutive year with a score of 822 on a 1,000-point scale and perform particularly well in engine reliability and dependability, average fuel economy and accessibility to components for service/maintenance. Paccar (774) and General Motors (769) follow Hino in the rankings.
"Hino continues to satisfy its owners by focusing its efforts on the most important aspects of customer satisfaction and maintaining high quality in their engines," said Markusic.
The study also finds the following:
Among the 27 percent of customers who experience an engine problem, satisfaction is 126 points lower, on average, than among those who do not experience an engine problem (661 vs. 787, respectively).
Ten percent of customers indicate experiencing a fuel problem. On average, satisfaction among these customers is 134 points lower than among those who do not experience a fuel problem.
Customers indicate that engine problems caused one unscheduled period of downtime, on average, during the past 12 months. During these periods, downtime averages approximately two days.
The 2010 U.S. Medium-Duty Truck Engine and Transmission Customer Satisfaction Study is based on responses from 1,255 primary maintainers or one-year-old conventional cab medium-duty trucks. The study was fielded between June and August 2010.
More Operations

Shades of Fleet Call for Voices: Next Up in Fleet
Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!
Read More →
Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet
Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.
Read More →
NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management
NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.
Read More →
Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring
Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.
Read More →
What Does a Potato Have to Do with Leadership?
From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.
Read More →
Looking for a New Podcast for the Road? Start Here!
Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.
Read More →
WTX Fleet Manager Applications Close Soon (and Yes, You Want In)
WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!
Read More →Did You Know What You Don't See May Be Costing You Big?
As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.
Read More →
Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders
Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.
Read More →
The Fleet Lessons That Don’t Show Up on a Spreadsheet
From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.
Read More →

