While upfront costs for battery-electric trucks are trending downward, Greenlane is introducing its “Charge On Us” dealer program to help further reduce costs and ease adoption for fleet customers. The program includes $500 in charging credits and six months of complimentary Greenlane Edge subscription access for each qualifying light-, medium-, and heavy-duty electric truck sold. Velocity Truck Centers is the first dealer partner to join.

Dealer Participation and Customer Benefits

“One of the biggest challenges our customers face when considering electric trucks is charging—where to charge, how to support it, and how to pay for it,” said Scott Zeppenfeldt, COO of Velocity. “Greenlane’s program lets customers rely on public infrastructure instead of investing in their own. Running pilots at the Colton facility and other network sites gives us a real-world proving ground to show how straightforward electric can be when charging is handled.”

Dealers in the program receive sales support, marketing resources, and customer service backed by Greenlane’s charging network and technology suite. Participating dealerships also receive network subscriptions, enabling them to run pilots out of Greenlane facilities. This simplifies billing and reduces the need for costly infrastructure investments.

The Greenlane Edge subscription provides access to discounted charging rates, reservation tools, and fleet management software. Features include real-time charging data, flexible integrations, and consolidated billing to support route planning and reduce downtime.

Addressing Fleet Concerns

“As more heavy-duty fleets shift to electric, we need to address the concerns holding them back: where to charge, cost, and how to deploy charging on day one,” said Patrick Macdonald-King, CEO of Greenlane. “Our program tackles these issues with charging credits, access to high-speed chargers, and a technology ecosystem that streamlines operations. Partnering with Velocity helps us scale the impact and make electrification easier by lowering both cost and complexity.”

Greenlane Center in Colton, California

In April, Greenlane opened its flagship Greenlane Center in Colton, California, featuring more than 40 high-speed chargers, including 12 pull-through and 29 bobtail lanes for medium- and heavy-duty EVs. The site also offers driver amenities such as restrooms, Wi-Fi, carports, office space, parking, and 24/7 security.

The Colton location sits at the intersection of I-215 and I-10 and serves as part of Greenlane’s I-15 charging corridor from Los Angeles to Las Vegas and the I-10 corridor, which will expand with new sites in Blythe, California, and Greater Phoenix, Arizona.