Work Truck Logo
MenuMENU
SearchSEARCH

GM’s 2014 Truck and Crossover Sales Pass 1 Million Units

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. Commercial deliveries were up 69 percent and all other fleet deliveries were up 21 percent.

by Staff
August 4, 2014
GM’s 2014 Truck and Crossover Sales Pass 1 Million Units

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. (PHOTO: GM)

4 min to read


Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. (PHOTO: GM)

General Motors Co. dealers delivered 256,160 vehicles in the United States in July, for the company’s highest July sales since 2007. Total sales were up 9 percent compared with a year ago. Retail sales – those to individual customers – were up 4 percent. Commercial deliveries were up 69 percent and all other fleet deliveries were up 21 percent.

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. GM was the first automaker to pass the million-unit milestone in both 2014 and 2013, according to the automaker. 

Ad Loading...

“Sales of utility vehicles soared in July because American families feel better about the economy than they have in a long time, and they are finding an incredible variety of redesigned and all-new models in our showrooms,” said Kurt McNeil, U.S. vice president of Sales Operations. “Small, compact, medium, large – sales were strong across the board.”

During July, GM sold 100,122 crossovers and SUVs, bringing the calendar-year-to-date total to 587,250 units – the best month for utility vehicle sales since August 2007. Compared with 2013, crossover deliveries increased 26 percent in July and they are up 5 percent year to date. Large non-luxury SUVs were up 25 percent in July, and they are up 15 percent year to date. Including the Cadillac Escalade, SUV sales are up 32 percent.

  • The Buick Encore, one of the industry’s first small crossovers, saw a 28 percent sales increase compared with July 2013.

  • GM’s medium-sized Chevrolet, GMC and Buick crossovers, which were redesigned for the 2014 model year, were up 14 percent compared with last July, led by a 25 percent increase in Chevrolet Traverse deliveries.

  • Combined sales of Chevrolet and GMC large SUVs, which are all new for the 2015 model year, were up 25 percent compared with a year ago. GM’s estimated share of the large SUV segment is 77 percent on a retail basis.

  • Cadillac Escalade deliveries nearly doubled and Cadillac’s estimated share of the large luxury SUV segment is now about 37 percent on a retail basis.

“GM and the U.S. economy left July carrying good momentum,” McNeil said. “The economy has bounced back strongly from the harsh winter, consumer confidence has reached a post-recession high, energy prices remain moderate and job growth continues. The stage is set for strong sales through the balance of the year.

“In particular, there is a lot of pent-up demand for our new large SUVs and we expect pickup deliveries to be strong, as they usually are in the second half of the year.”

Ad Loading...

July Sales Highlights (vs. 2013 except as noted)

  • The seasonally adjusted annual selling rate (SAAR) for light vehicles in July was an estimated 16.7 million units, topping 16 million units for the fifth consecutive month.

  • Total Chevrolet deliveries were up 8 percent, on the strength of trucks, crossovers and a 4 percent increase in retail car sales. This year marked Chevrolet’s best July sales since 2007.

  • Chevrolet Corvette deliveries more than tripled for its best July since 2004, and the Camaro was up 25 percent, for its best July since 1995. In addition, the Volt was up 13 percent, the Malibu was up 9 percent and Sonic was up 6 percent. Silverado sales were equal to a year ago.

  • Buick had its best July since 2006, with sales up 8 percent.

  • Every GMC nameplate posted a sales increase, including the new Sierra, driving sales 22 percent higher. GMC had its best July since 2006.

  • GM’s average transaction prices (ATPs) in July were in line with June 2014, and they are up more than $2,000 per unit versus a year ago, according to J.D. Power PIN estimates. GM’s large pickup ATPs were equal to June.

  • Incentive spending as a percentage of ATP was 11.2 percent, the lowest of all domestic automakers, according to PIN. GM was up 0.2 points month over month and the industry was up 0.3 points. On a year-over-year basis, GM was up 0.1 points and the industry average was up 0.5 points.

GM’s gains in the commercial segment were driven by pickup and van sales, which were both up 78 percent. Sales to rental customers increased 22 percent due to timing. Year to date, rental sales are essentially equal to a year ago. Sales to government customers were up 8 percent. GM’s fleet mix in July was about 23 percent, which is below the company’s typical mix of about 26 percent.

More Operations

Graphic for Work Truck's TruckChat Shades of Fleet series titled "Next Up in Fleet." A commercial truck drives toward a futuristic city skyline with digital technology icons, connected vehicle imagery, and blue light trails representing innovation and the future of fleet.
Operationsby Lauren FletcherJune 17, 2026

Shades of Fleet Call for Voices: Next Up in Fleet

Apprentices, interns, young professionals, and rising leaders: share your voice in our "Next Up in Fleet" episode of our Shades of Fleet video series!

Read More →
Truck Chat Weekly Cheat Sheet thumbnail featuring Lauren Fletcher against a truck-themed background with bold text reading “Skilled Trades, Smart Fleets & Driver Voices.” The graphic highlights workforce development, fleet leadership, and driver-focused industry trends
Operationsby Lauren FletcherJune 15, 2026

Fleet Leadership, Skilled Trades, and Better Data Take Center Stage | Weekly Cheat Sheet

Skilled trades, fleet leadership, DataQs, and driver input take center stage in this week's Truck Chat Weekly Cheat Sheet. Watch the latest fleet headlines.

Read More →
Graphic announcing the 2026 Class of NAFA Fellows, listing honorees Clyde “Dale” Collins, Patti Earley, Bryan Flansburg, Bob Mossing, and Cedric Roberts, with the NAFA Fleet Management Association logo on a blue and gold background.
Operationsby News/Media ReleaseJune 10, 2026

NAFA Names 2026 Class of Fellows, Honoring Leaders in Fleet Management

NAFA Fleet Management Association (NAFA) has recognized five fleet professionals by naming them to the 2026 Class of NAFA Fellows. Find out who they are and learn more about their impact on the fleet management profession.

Read More →
Ad Loading...
Graphic promoting a Verisk cargo theft story. Large text reads “Cargo Theft Indictment” beside an open box truck containing palletized, shrink-wrapped cargo, highlighting a transportation crime and law enforcement investigation.
Operationsby News/Media ReleaseJune 9, 2026

Verisk CargoNet Assists in Manhattan Cargo Theft Indictment Targeting Multi-State Impersonation Ring

Verisk CargoNet assisted law enforcement efforts tied to an indictment related to an organized, multi-state cargo theft operation that allegedly took nearly $5 million in stolen goods through impersonation tactics.

Read More →
Hands holding several potatoes beneath the headline "What's Your Fleet Potato?" illustrating how simple, unexpected ideas can create meaningful impact in fleet management.
OperationsJune 5, 2026

What Does a Potato Have to Do with Leadership?

From simple process improvements and creative problem-solving to the little moments that strengthen team culture, this conversation dives into the power of unexpected ideas and why innovation doesn't always arrive wrapped in new technology or a major initiative.

Read More →
Podcast mic with LISTEN TODAY! and Truck Chat logo, as well as iHeart Radio, Spotify, and Apple Music Logos
Operationsby Lauren FletcherJune 5, 2026

Looking for a New Podcast for the Road? Start Here!

Looking for a new podcast? Truck Chat delivers fleet leadership insights, industry deep dives, AI discussions, innovations, and real-world stories.

Read More →
Ad Loading...
Collage of WTX Work Truck eXchange: fleet managers networking, learning sessions, and supplier meetings. Text reads “Hosted. Curated. Fleet-Focused.” Apply for Sept 23–25, 2026 in Scottsdale, AZ.
Operationsby Lauren FletcherJune 4, 2026

WTX Fleet Manager Applications Close Soon (and Yes, You Want In)

WTX Fleet Manager Applications close soon for the hosted Work Truck Exchange, Sept. 23-25, 2026, in Scottsdale, Arizona. Limited spots available, apply today!

Read More →
YouTube thumbnail for Work Truck’s Truck Chat series. Large headline text on the left reads “AT THE SHOW” with a subheadline, “Reimbursement: Fleets Biggest Blindspot.” On the right, a man in a gray plaid blazer and white shirt speaks while gesturing with his hand, wearing a wireless microphone clipped to his jacket.
Operationsby Lauren FletcherJune 4, 2026

Did You Know What You Don't See May Be Costing You Big?

As more employees choose personal vehicles (including hybrids and EVs) for business use, companies face new challenges around visibility, insurance, liability, and cost control.

Read More →
Square promotional graphic for Shades of Fleet featuring host Lauren Fletcher against an American flag background. Bold text reads "Veteran Voices" and "From Military Service to Fleet Leadership." The image promotes a conversation with fleet professionals about military experience, leadership, teamwork, and transitioning into civilian fleet careers.
OperationsJune 3, 2026

Veteran Voices in Fleet | How Military Service Shapes Fleet Leaders

Across every perspective, one message is clear: the experiences gained through military service continue to influence how veterans contribute to the fleet industry every day.

Read More →
Ad Loading...
Collage-style feature image of fleet industry veteran Robert Martinez throughout different stages of his life and career, including vintage motorcycle photos, NYPD fleet operations, leadership roles, family moments, and retirement years, with bold text reading “Robert Martinez: Fleet Legend.”
Operationsby Lauren FletcherJune 2, 2026

The Fleet Lessons That Don’t Show Up on a Spreadsheet

From index cards to predictive maintenance, Robert Martinez shares the hard-earned leadership lessons that shaped nearly 40 years in fleet.

Read More →