Work Truck Logo
MenuMENU
SearchSEARCH

GM’s 2014 Truck and Crossover Sales Pass 1 Million Units

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. Commercial deliveries were up 69 percent and all other fleet deliveries were up 21 percent.

by Staff
August 4, 2014
GM’s 2014 Truck and Crossover Sales Pass 1 Million Units

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. (PHOTO: GM)

4 min to read


General Motors Co. dealers delivered 256,160 vehicles in the United States in July, for the company’s highest July sales since 2007. Total sales were up 9 percent compared with a year ago. Retail sales – those to individual customers – were up 4 percent. Commercial deliveries were up 69 percent and all other fleet deliveries were up 21 percent.

Ad Loading...

Sales of crossovers and trucks, which include pickups, vans, and SUVs, surged by double-digits, pushing combined sales to 1,048,114 through July. GM was the first automaker to pass the million-unit milestone in both 2014 and 2013, according to the automaker. 

Ad Loading...

“Sales of utility vehicles soared in July because American families feel better about the economy than they have in a long time, and they are finding an incredible variety of redesigned and all-new models in our showrooms,” said Kurt McNeil, U.S. vice president of Sales Operations. “Small, compact, medium, large – sales were strong across the board.”

During July, GM sold 100,122 crossovers and SUVs, bringing the calendar-year-to-date total to 587,250 units – the best month for utility vehicle sales since August 2007. Compared with 2013, crossover deliveries increased 26 percent in July and they are up 5 percent year to date. Large non-luxury SUVs were up 25 percent in July, and they are up 15 percent year to date. Including the Cadillac Escalade, SUV sales are up 32 percent.

  • The Buick Encore, one of the industry’s first small crossovers, saw a 28 percent sales increase compared with July 2013.

  • GM’s medium-sized Chevrolet, GMC and Buick crossovers, which were redesigned for the 2014 model year, were up 14 percent compared with last July, led by a 25 percent increase in Chevrolet Traverse deliveries.

  • Combined sales of Chevrolet and GMC large SUVs, which are all new for the 2015 model year, were up 25 percent compared with a year ago. GM’s estimated share of the large SUV segment is 77 percent on a retail basis.

  • Cadillac Escalade deliveries nearly doubled and Cadillac’s estimated share of the large luxury SUV segment is now about 37 percent on a retail basis.

“GM and the U.S. economy left July carrying good momentum,” McNeil said. “The economy has bounced back strongly from the harsh winter, consumer confidence has reached a post-recession high, energy prices remain moderate and job growth continues. The stage is set for strong sales through the balance of the year.

“In particular, there is a lot of pent-up demand for our new large SUVs and we expect pickup deliveries to be strong, as they usually are in the second half of the year.”

Ad Loading...

July Sales Highlights (vs. 2013 except as noted)

  • The seasonally adjusted annual selling rate (SAAR) for light vehicles in July was an estimated 16.7 million units, topping 16 million units for the fifth consecutive month.

  • Total Chevrolet deliveries were up 8 percent, on the strength of trucks, crossovers and a 4 percent increase in retail car sales. This year marked Chevrolet’s best July sales since 2007.

  • Chevrolet Corvette deliveries more than tripled for its best July since 2004, and the Camaro was up 25 percent, for its best July since 1995. In addition, the Volt was up 13 percent, the Malibu was up 9 percent and Sonic was up 6 percent. Silverado sales were equal to a year ago.

  • Buick had its best July since 2006, with sales up 8 percent.

  • Every GMC nameplate posted a sales increase, including the new Sierra, driving sales 22 percent higher. GMC had its best July since 2006.

  • GM’s average transaction prices (ATPs) in July were in line with June 2014, and they are up more than $2,000 per unit versus a year ago, according to J.D. Power PIN estimates. GM’s large pickup ATPs were equal to June.

  • Incentive spending as a percentage of ATP was 11.2 percent, the lowest of all domestic automakers, according to PIN. GM was up 0.2 points month over month and the industry was up 0.3 points. On a year-over-year basis, GM was up 0.1 points and the industry average was up 0.5 points.

GM’s gains in the commercial segment were driven by pickup and van sales, which were both up 78 percent. Sales to rental customers increased 22 percent due to timing. Year to date, rental sales are essentially equal to a year ago. Sales to government customers were up 8 percent. GM’s fleet mix in July was about 23 percent, which is below the company’s typical mix of about 26 percent.

More Operations

Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Ad Loading...
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →