Work Truck Logo
MenuMENU
SearchSEARCH

GM Grabs 40.6% of Full-Size Truck Market

Sales to commercial customers increased 73%, driven by increases of mid-size pickup sales, up 97%; full-size pickups, up 96%; full-size vans, up 74%; and the Silverado MD, up 57%.

July 1, 2021
GM Grabs 40.6% of Full-Size Truck Market

The 2021 Chevrolet Silverado 3500 HD is a powerhouse of a truck with sales of Silverado HD models up 42% year-over-year.

Photo: General Motors/Chevrolet

3 min to read


General Motors Co. announced that it sold 688,236 vehicles in the U.S. in the second quarter of 2021 – an increase of 40% compared to a year ago – in a unique market bolstered by strong customer demand, but constrained by low inventories resulting from the global semiconductor shortage.

“The agility and creativity of our supply chain, purchasing, engineering and manufacturing teams, in collaboration with our suppliers and dealers, have helped us continue to satisfy customers and gain market share in some of the highest demand segments of the market,” said Kurt McNeil, U.S. vice president, Sales Operations.

Ad Loading...

GM is well positioned in 2021 to lead the industry in full-size and mid-size pickup sales for the seventh consecutive year. During the quarter, GM earned 40.6% of the retail market for full-size pickups, up 4.5 percentage points year over year (J.D. Power PIN), with more than 237,000 Chevrolet Silverados and GMC Sierras sold in the quarter.

“The U.S. economy is accelerating, consumer spending is robust and jobs are plentiful,” said Elaine Buckberg, GM chief economist. 

The company is taking steps to meet customers’ future needs, especially in capacity-constrained segments:

GM announced that production of HD pickups will increase by about 1,000 trucks per month beginning in mid-July as a result of production line efficiencies delivered by the team at Flint Assembly in Michigan.

Also, GM will return full-size pickup production to Oshawa Assembly in Canada at the end of 2021.

Ad Loading...

Shipments of Chevrolet Colorado and GMC Canyon mid-size pickups built at Wentzville Assembly in Missouri increase by about 30,000 total units from mid-May through early July as the team completes dynamic vehicle testing on units held at the plant due to semiconductor supply disruptions.

“Although the situation remains fluid, we’re focused on continuing to leverage every available semiconductor to build and ship our highest demand products,” McNeil said.

GM ended the quarter with 211,974 units in inventory, down from 334,628 at the end of the first quarter.

Truck-specific second-quarter sales highlights vs. same time last year include: 

  • Silverado LD deliveries increased by 31%, HD by 42%.

  • Sales of the Tahoe (74%), Suburban (91%), Silverado HD and LD combined (34%) were all up sharply.

  • GMC deliveries grew by 50%, led by gains from Sierra LD and HD models, up 38 and 46%, respectively.

  • The all-new Yukon and Yukon XL had a combined increase of 126%.

Ad Loading...

Fleet Highlights

GM fleet sales, which were severely impacted by pandemic shutdowns a year ago, are beginning to recover as the company prioritizes production of its most in-demand vehicles.

Fleet deliveries were up 69% year-over-year in the second quarter. Small business sales increased 43%.

Sales to commercial customers increased 73%, driven by increases of mid-size pickup sales, up 97%; full-size pickups, up 96%; full-size vans, up 74%; and the Silverado MD, up 57%.

GM fleet sales were about 14% of total sales, which is lower than the company’s pre-pandemic fleet mix of about 20% due to supply constraints caused by the semiconductor shortage. 

More Vehicle Research

POV the truck on the show floor says stop kicking me with image of tire being kicked

POV: You’re the Truck Everyone Won’t Stop Kicking

From tire kickers and door slammers to the hundredth “what engine’s in this thing” question, life on the show floor isn’t exactly easy. In this mockumentary-style video, we flip the script and give you the POV of an Isuzu truck sitting front and center at the booth.

Read More →
Transparent image of the front of a Mack Truck with a darkened windshield.

Mack Trucks Debuts Mack ImpactShield Windshield Technology on All-New Mack Granite

Mack Trucks will now offer the Mack ImpactShield, a windshield made with Corning Fusion5 Glass, as standard equipment on the all-new Mack Granite vocational trucks starting later this year.

Read More →
Composite image showing four different photos of a truck ranging from desert to snow, with an orange stripe across the middle of the image with while logos for International and CV Series.
Vehicle Researchby Wayne ParhamApril 29, 2026

International CV Series: Medium-Duty Workhorse to End Production

Although International will end production of its CV Series in September, dealers will continue to support the Class 4-6 work truck, and International sees the MV Series filling the niche needs of fleets that have depended on the CV.

Read More →
Ad Loading...
White off-road utility truck in the desert.
Vehicle Researchby News/Media ReleaseApril 28, 2026

Acela Truck Company Unveils Monterra II Cab-Over Commercial Truck Chassis

Acela Truck Company is replacing its Monterra with the new Monterra II, which it recently debuted. The new truck will be offered in day cab, extended cab, and crew cab configurations, along with 4x4 and 6x6 drivetrain options.

Read More →
Image of mountains and multiple small images of truck drivers, headline Last Week to Enter and logo for Star National Experience.
Vehicle Researchby News/Media ReleaseApril 27, 2026

Final Week to Register for Western Star’s Star Nation Experience

This is the final week to register to be part of the Star Nation Experience, a Western Star event that celebrates professional drivers, their skills, and their expertise. It is an all-expenses-paid event built around competition, camaraderie, and the “Never Back Down” spirit that defines the Western Star community.

Read More →
Chris Wolfe presents Freightliner Custom Chassis MT lineup at Work Truck Week 2026, featuring work-in van designs, mobile tool trucks, and utility workspace applications.
Vehicle Researchby Lauren FletcherApril 23, 2026

Not Your Average Work Truck | Freightliner MT Walkaround

Freightliner MT chassis walkthrough from Work Truck Week 2026, featuring real-world applications, mobile workspaces, and fleet-ready configurations.

Read More →
Ad Loading...
Man standing and talking with clasped hands in front of a poster for Isuzu truck with logo for Truck Chat and Work Truck and headline Latest Trucks & Upfits.
Sponsoredby Lauren FletcherApril 21, 2026

Tour Isuzu’s Latest Trucks & Upfits

Check out Isuzu Commercial Truck of America’s latest trucks as Brian Tabel, assistant vice president of marketing, gives us the tour and provides an update on new features and special upfits.

Read More →
Man in business attire talking and gesturing in front of a truck, tinted blue background, with yellow headline Reading's New Service Bodies, and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Reading Truck Launches New Service Bodies

Let’s take a look at the latest service bodies from Reading Truck, the RHD-46 and the RHD-67. Plus, in this video, you will learn about the new Combo Body.

Read More →
Man talking and gesturing in front of a large Kenworth truck, tinted blue in the background, and yellow headline Kenworth's T880S Performance Hood and logos for Truck Chat and Work Truck.
Vehicle Researchby Wayne ParhamApril 20, 2026

Advantages of the Kenworth T880S Performance Hood

Take a look at Kenworth’s T880S Performance Hood and hear its advantages from Alex Reid, Kenworth’s vocational marketing manager. He also provides a short overview of the other members of the T880 lineup.

Read More →
Ad Loading...
Person gesturing toward a big truck, tinted blue in background image, with yellow headline Kenworth's T480 and logos for Work Truck and Truck Chat.
Vehicle Researchby Wayne ParhamApril 17, 2026

Walkaround of Kenworth’s T480 Vocational Truck

Work Truck checks out the Kenworth T480, a workhorse of Kenworth’s vocational lineup. This video tour digs into the details of a Class 8 T480 equipped as a water truck.

Read More →