Geotab Inc. announced a research investment of up to $223,000 to support a doctoral project at Georgia Tech. The funding allows PhD students to work with Geotab staff to study traffic patterns and explore ways to improve road safety using advanced data and AI tools.

Geotab and Georgia Tech formalized their collaboration through a Master Agreement that opens the door for joint research between Geotab teams, faculty, and students.

“We are driven by innovative research,” said Neil Cawse, founder and CEO of Geotab. “Geotab is marking its 25th anniversary, celebrating remarkable global growth, pioneering AI driven innovation, and continuing to support research in the communities we serve. Georgia Tech is a key community partner that is helping us improve a real-world problem — traffic congestion — by embedding researchers on our teams where they can learn and contribute alongside one another.”

The project, Assessing the Potential of Geotab’s Altitude Data for Urban Freight and Mobility Insights, is being led by Dr. Sofia Perez-Guzman and Dr. Benoit Montreuil. The research focuses on analyzing traffic in the Atlanta area and evaluating how Altitude by Geotab can help validate traffic congestion models. PhD candidates began embedded researcher roles at Geotab this summer, working directly with internal teams.

“We’re excited about this collaboration to drive innovation in mobility systems,” said Pinar Keskinocak, chair of the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech. “It reflects Georgia Tech’s commitment to advancing technology with tangible societal benefits and preparing our students to tackle real-world challenges. Leveraging advanced data analytics and AI, this collaboration will address critical mobility challenges and improve traffic flow, safety, and freight logistics and bring transformative change in urban transportation systems and smarter cities, starting with Atlanta.”

Geotab also works with Georgia Tech through its annual Engineering Capstone Design competition and the Supply Chain and Logistics Institute Industrial Advisory Board. This includes a keynote and panel discussion earlier this year where Cawse spoke with students, researchers, and partners about how Geotab uses data and AI to support fleet operations.

Watch the latest Automotive Fleet interview with Neil Cawse to hear more about his insights and vision for the industry: