Mitsubishi Fuso Truck and Bus Corporation (MFTBC), a commercial vehicle manufacturer, has launched its strategic truck for Africa in Zimbabwe. The custom-tailored Fuso trucks have now already reached its fourth market in Africa following the launches in Kenya, Sri Lanka, Zambia, and Tanzania.

A total of five all-new Fuso FA/FI light-medium- and FJ medium-heavy-duty trucks were unveiled in mid-May to members of the media and customers in Harare, Zimbabwe. At the unveiling event, the new Fuso trucks were presented to over two hundred guests followed by two-day display to the general public.

These robust and fuel-efficient trucks, custom-tailored to meet the ever demanding customer expectations in the growth markets, reinforce Fuso’s leading presence in Africa and Asia, according to the truck maker. Rigorous testing has been conducted under the most strenuous driving conditions to ensure maximum reliability of the trucks. Following the market introduction in Zimbabwe, the new Fuso trucks will also arrive in Uganda, with already truck orders placed from the company’s local distributer.

With a clear view on the growth potential in Africa, Fuso said it is in preparation to continuously add further markets to its strong 35-country presence on the continent. In the first quarter 2014, January to March, Fuso has sold about 2,000 units in Africa, almost doubling its sales compared to the same period in 2013, according to the truck maker. With the addition of the new Fuso truck range, further markets are planned to be added to the network with a view to unlocking the full sales potential in Africa.

The new line of Fuso trucks comprises five models, the light-medium-duty (GVW 9-16 tons) FA and FI models and the medium-heavy-duty (GVW 25-49 ton) FJ, FO, FZ models. These trucks will be exported and sold through MFTBC’s global network in Africa and Asia. Starting with the FJ truck, further model expansion for Tanzania will be ongoing, according to Fuso.