Work Truck Logo
MenuMENU
SearchSEARCH

Ford's 'Project T3' Electric Truck & Facility Update

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry.

March 24, 2023
Ford's 'Project T3' Electric Truck & Facility Update

BlueOval City is designed to be Ford’s first carbon neutral vehicle manufacturing and battery campus.

Photo: Ford 

4 min to read


Ford, the No. 2 EV brand in the U.S. in 2022, shared details noting that it is on track with construction at BlueOval City mega-campus. The electric vehicle and battery manufacturing campus in West Tennessee begins production in 2025, and will be home to Ford’s second-generation electric truck, code named Project T3, as well as capable of producing 500,000 EV trucks a year at full production.

“BlueOval City is the blueprint for Ford’s electric future around the world,” said Bill Ford, Ford’s executive chair. “We will build revolutionary electric vehicles at an advanced manufacturing site that works in harmony with the planet, aligning business growth and innovation with environmental progress.”

Ad Loading...

A live event took place on YouTube March 24, 2023 showing off construction progress and talking about the growth in the West Tennessee community.

Partnering for the Future

Ford and partner SK On are investing $5.6 billion in the campus and creating approximately 6,000 new jobs. Ford has launched a comprehensive education and training effort called  BlueOval Learning to prepare future employees.

According to a company statement, BlueOval City is designed to be Ford’s first carbon neutral vehicle manufacturing and battery campus as Ford works to power all Ford plants globally with renewable and carbon-free electricity by 2035.

“Project T3 is a once-in-a-lifetime opportunity to revolutionize America’s truck. We are melding 100 years of Ford truck know-how with world-class electric vehicle, software and aerodynamics talent. It will be a platform for endless innovation and capability,” said Jim Farley, Ford president and CEO. “PJ O’Rourke once described American pickups as ‘a back porch with an engine attached.’ Well, this new truck is going to be like the Millennium Falcon – with a back porch attached."

BlueOval City also is a key part of Ford’s plan to scale EV production and make them more accessible to customers; the company is targeting a production run rate of 2 million EVs annually across the globe by late 2026.

Ad Loading...

Digging into Project T3 

With its F-150 Lightning, Ford already has shifted people’s expectations about the capability, driving enjoyment and productivity EV pickups can deliver. Ford’s stated that its Project T3 aims to further grow and reinvent the Ford truck franchise.

Ford is developing its second-generation EV truck in tandem with the all-new assembly plant, resulting in efficiencies never before possible – such as a 30% smaller general assembly footprint than traditional plants while delivering higher production capacity.

Meanwhile, Project T3 team members are ensuring they deliver the capability and innovation customers expect from Ford trucks with a fraction of the complexity from previous truck programs.

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry. The team’s single guiding principle has been to create a truck people can trust in the digital age – one that’s:

  • Fully updatable.

  • Constantly improving. 

  • Supports towing, hauling, exportable power, and new innovations.

Ad Loading...

Making a Modern Assembly Plant

The assembly plant will use carbon-free electricity from the day it opens. Ford noted that for the first time in 120 years, it is using recovered energy from the site’s utility infrastructure and geothermal system to provide carbon-free heat for the assembly plant – saving about 300 million cubic feet of natural gas typically needed each year to heat similarly sized vehicle assembly plants.

The campus’ new utility system will save 50 million gallons of water each year by reducing evaporation from the site’s cooling towers. Plus, the zero-waste-to-landfill site is designed to use no fresh water for its assembly processes. Ford also intends to develop a holistic stormwater management system separate from the water table to help protect the local environment.

The 3,600-acre campus also has a fully integrated BlueOval SK battery manufacturing site. On-site, the team will build battery cells and arrays and assemble battery packs that will be delivered just across the site into the assembly plant, in less than 30 minutes.

In addition, BlueOval City is developing an on-site supplier park and will have an upfit center capable of adding in dozens of Ford trucks’ most popular features – including robotically installed spray-in bedliners and integrated tool boxes before the pickups are released to dealers and customers.

To help reduce traffic congestion and emissions, the campus also has some unique features:

Ad Loading...
  • An on-site Lowe’s store supplying building materials.

  • Two construction equipment rental companies. 

  • Three concrete batch plants.

More Vehicle Research

White Rivian R2 electric SUV parked on a leaf-covered path in a wooded area, shown from the front three-quarter angle with distinctive oval headlights, black trim, and roof rails under soft natural light.
Vehicle Researchby Wayne ParhamJune 17, 2026

Rivian Layoffs Will Not Impact Production Workers, R2 Has Launched

Rivian announces layoffs, but production is not expected to be impacted as the electric vehicle manufacturer starts R2 SUV deliveries to customers. The company’s 2026 first-quarter net profit was down $87 million from the same quarter in 2025.

Read More →
White 2027 Chevrolet Silverado 1500 Work Truck parked at a construction site with steel framing in the background.
Vehicle Researchby StaffJune 16, 2026

Chevrolet Reveals Fleet-Focused 2027 Silverado 1500 With New V8 Engines and Updated Technology

The 2027 Chevrolet Silverado 1500 adds new V8 engines, updated technology, and a redesigned Work Truck model aimed at commercial and fleet customers.

Read More →
Five white Mack MD-series flatbed trucks are parked side by side in a lot under a cloudy sky, showcasing a fleet of medium-duty commercial vehicles with aluminum flatbed bodies.

Clinton Aluminum Finds Success with Mack MD7, Plans All-Mack Fleet

After finding success with 17 Mack MD7 medium-duty leased trucks, Clinton Aluminum has now decided to convert its 34-vehicle fleet to an all-Mack fleet. Here is why.

Read More →
Ad Loading...
Aerial view of Toyota Alabama's manufacturing facility in Huntsville, Alabama, featuring the main plant entrance and surrounding campus. A bold red graphic overlay reads "Celebrating 25 Years" against a clean white design panel, marking the facility's 25th anniversary milestone.
Vehicle Researchby StaffJune 12, 2026

Toyota Alabama Celebrates 25 Years of Producing Tundra and Tacoma Powertrains

Toyota Alabama celebrates 25 years of producing Tundra and Tacoma powertrain components, surpassing 11 million engines built in Huntsville.

Read More →
Promotional graphic for a Work Truck “Trucks, Tips & Tours” video featuring a white Ram 2500 Heavy Duty pickup and a woman presenter, with text highlighting “Built to Perform” and 1,075 lb-ft of torque from a 6.7L Cummins turbo diesel.
Vehicle Researchby Wayne ParhamJune 12, 2026

Heavy-Duty Performance: Ram 2500 Walkthrough

The Ram Heavy Duty lineup is designed to support a wide range of fleet, utility, construction, and vocational applications while providing the technology operators expect from a modern truck. This walkaround video will explain the Ram 2500’s features and capabilities.

Read More →
Driver’s-eye view of a Mack Granite truck interior featuring a digital instrument cluster, multifunction steering wheel, large touchscreen infotainment system, integrated controls, cup holders, and premium brown-and-black trim designed for comfort and productivity.

All-New Mack Granite Cab Designed from Driver Input

Mack Trucks’ all-new Mack Granite will be available later in 2026 and features a driver-centric interior that was developed with input from more than 30 professional drivers through an unbiased clinic at Virginia Tech.

Read More →
Ad Loading...
Blue Nissan Frontier pickup truck parked on rugged terrain in a forested mountain landscape. The four-door truck is shown from the front three-quarter angle, highlighting its off-road stance, black grille, and outdoor adventure setting.
Vehicle ResearchJune 3, 2026

Nissan Frontier Sport Edition: Off-Road Ready with Upgrades Available

Nissan’s 2027 Frontier Sport Edition gives customers off-road features, including all-terrain tires, an aluminum skid plate, fog lamps, and front accent lighting. Like every Frontier, it comes standard with Nissan's 3.8-liter V6.

Read More →
Line of brightly painted New York City sanitation trucks displayed in a public plaza, featuring colorful murals and messages. Tall city buildings and pedestrians surround the outdoor exhibition in an urban setting.
Vehicle ResearchJune 3, 2026

Hand-Painted Mack LR Models Unveiled During Trucks of Art Program in New York City

The New York City Department of Sanitation, in collaboration with its nonprofit partner the Sanitation Foundation, unveiled five new hand-painted Mack LR refuse vehicles during New York City’s Trucks of Art program.

Read More →
Ford Pro President Alicia Boler Davis presents expanded 5-year, 100,000-mile Limited Powertrain Warranty coverage for Ford commercial trucks and vans during a Las Vegas event.
Vehicle Researchby Lauren FletcherJune 2, 2026

Ford Pro Extends 5-Year/100,000-Mile Limited Powertrain Warranty to Ranger, Maverick and E-Transit

Ford Pro expands its 5-year/100,000-mile Limited Powertrain Warranty to the 2027 Ranger and E-Transit for eligible fleet buyers.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →