Work Truck Logo
MenuMENU
SearchSEARCH

Ford's 'Project T3' Electric Truck & Facility Update

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry.

March 24, 2023
Ford's 'Project T3' Electric Truck & Facility Update

BlueOval City is designed to be Ford’s first carbon neutral vehicle manufacturing and battery campus.

Photo: Ford 

4 min to read


Ford, the No. 2 EV brand in the U.S. in 2022, shared details noting that it is on track with construction at BlueOval City mega-campus. The electric vehicle and battery manufacturing campus in West Tennessee begins production in 2025, and will be home to Ford’s second-generation electric truck, code named Project T3, as well as capable of producing 500,000 EV trucks a year at full production.

Ad Loading...

“BlueOval City is the blueprint for Ford’s electric future around the world,” said Bill Ford, Ford’s executive chair. “We will build revolutionary electric vehicles at an advanced manufacturing site that works in harmony with the planet, aligning business growth and innovation with environmental progress.”

Ad Loading...

A live event took place on YouTube March 24, 2023 showing off construction progress and talking about the growth in the West Tennessee community.

Partnering for the Future

Ford and partner SK On are investing $5.6 billion in the campus and creating approximately 6,000 new jobs. Ford has launched a comprehensive education and training effort called  BlueOval Learning to prepare future employees.

According to a company statement, BlueOval City is designed to be Ford’s first carbon neutral vehicle manufacturing and battery campus as Ford works to power all Ford plants globally with renewable and carbon-free electricity by 2035.

“Project T3 is a once-in-a-lifetime opportunity to revolutionize America’s truck. We are melding 100 years of Ford truck know-how with world-class electric vehicle, software and aerodynamics talent. It will be a platform for endless innovation and capability,” said Jim Farley, Ford president and CEO. “PJ O’Rourke once described American pickups as ‘a back porch with an engine attached.’ Well, this new truck is going to be like the Millennium Falcon – with a back porch attached."

BlueOval City also is a key part of Ford’s plan to scale EV production and make them more accessible to customers; the company is targeting a production run rate of 2 million EVs annually across the globe by late 2026.

Ad Loading...

Digging into Project T3 

With its F-150 Lightning, Ford already has shifted people’s expectations about the capability, driving enjoyment and productivity EV pickups can deliver. Ford’s stated that its Project T3 aims to further grow and reinvent the Ford truck franchise.

Ford is developing its second-generation EV truck in tandem with the all-new assembly plant, resulting in efficiencies never before possible – such as a 30% smaller general assembly footprint than traditional plants while delivering higher production capacity.

Meanwhile, Project T3 team members are ensuring they deliver the capability and innovation customers expect from Ford trucks with a fraction of the complexity from previous truck programs.

Project T3 is short for “Trust The Truck” – a code name that stuck after the development team made it their rallying cry. The team’s single guiding principle has been to create a truck people can trust in the digital age – one that’s:

  • Fully updatable.

  • Constantly improving. 

  • Supports towing, hauling, exportable power, and new innovations.

Ad Loading...

Making a Modern Assembly Plant

The assembly plant will use carbon-free electricity from the day it opens. Ford noted that for the first time in 120 years, it is using recovered energy from the site’s utility infrastructure and geothermal system to provide carbon-free heat for the assembly plant – saving about 300 million cubic feet of natural gas typically needed each year to heat similarly sized vehicle assembly plants.

The campus’ new utility system will save 50 million gallons of water each year by reducing evaporation from the site’s cooling towers. Plus, the zero-waste-to-landfill site is designed to use no fresh water for its assembly processes. Ford also intends to develop a holistic stormwater management system separate from the water table to help protect the local environment.

The 3,600-acre campus also has a fully integrated BlueOval SK battery manufacturing site. On-site, the team will build battery cells and arrays and assemble battery packs that will be delivered just across the site into the assembly plant, in less than 30 minutes.

In addition, BlueOval City is developing an on-site supplier park and will have an upfit center capable of adding in dozens of Ford trucks’ most popular features – including robotically installed spray-in bedliners and integrated tool boxes before the pickups are released to dealers and customers.

To help reduce traffic congestion and emissions, the campus also has some unique features:

Ad Loading...
  • An on-site Lowe’s store supplying building materials.

  • Two construction equipment rental companies. 

  • Three concrete batch plants.

More Vehicle Insights

A white Kenworth sleeper cab truck featuring Boise Cascade branding and winter-themed graphics is parked on wet pavement overlooking rolling hills beneath a cloudy sky.
Vehicle Insights•by News/Media Release•October 30, 2026

Kenworth T680 Featuring Special Design Will Transport U.S. Capitol Christmas Tree to Washington, D.C.

A Kenworth T680 departed the Nez Perce-Clearwater National Forest in Idaho this week to deliver the 2026 U.S. Capitol Christmas Tree, a 76-foot Engelmann spruce. This marks the 13th year a Kenworth is delivering the tree.

Read More →
White Workhorse electric delivery truck driving along a cobblestone street lined with historic buildings and flags in a Canadian city. The truck features Workhorse branding and an orange logo on its side.
Vehicle Insights•by News/Media Release•October 26, 2026

Workhorse Partners with Tristan Fleet Management to Sell and Service Electric W56 Step Vans in Canada

Workhorse’s first Canadian dealer partnership, with Tristan Fleet Management, builds on five years of selling electric step vans in Canada.

Read More →
A woman wearing a blue GM Cares shirt holds up educational materials while speaking to a group of participants seated at tables during a community outreach or educational workshop.
Vehicle Insights•by News/Media Release•October 26, 2026

GM Launches Manufacturing Futures Under its $50M Commitment to Michigan

General Motors’ new initiative, Manufacturing Futures, will connect 2,800 Michigan middle school students each year with advanced manufacturing education and career pathways.

Read More →
Ad Loading...
Gray Ford Super Duty dual-rear-wheel pickup driving on a road beneath the headline “Ford Super Duty Fleet Guide.”
Vehicle Insights•by Lauren Fletcher•October 23, 2026

Ford Super Duty Fleet Guide Specs Capability and 2027 Updates

Explore 2027 Ford Super Duty fleet specs, gas and diesel engines, towing, payload, configurations, work features, technology, and model-year updates.

Read More →
Work Truck graphic with a truck engine and the text “Rerating GVWR — What Fleets Need to Know.”
Safety & Compliance•by Staff•October 22, 2026

Re-rating Gross Vehicle Weight Ratings (GVWR): Why and How it's Done

Sometimes, it is not in a fleet’s best interests to have a vehicle at a given GVWR. Changing the GVWR to a special value can be done, but the process is complicated.

Read More →
Ram 3500 Heavy Duty pickup truck towing an enclosed cargo trailer along a paved road, showcasing the truck's towing capabilities.
Vehicle Insights•by Lauren Fletcher•October 20, 2026

Which Pickup Trucks Last 250,000 Miles? 2026 Rankings Revealed

Which pickup trucks are most likely to reach 250,000 miles? The 2026 iSeeCars study ranks 12 long-lasting models, with Ram, Toyota, GMC, and Ford among the leaders.

Read More →
Ad Loading...
Interior view of a Peterbilt commercial truck cab featuring a digital instrument cluster, touchscreen infotainment system, steering wheel, dashboard controls, and digital side mirrors, with a winding highway and mountains visible through the windshield.
Vehicle Insights•by News/Media Release•October 19, 2026

Peterbilt Showcasing Transportation Innovations at ATA MCE

Peterbilt showcased Paccar Connect and exhibited several trucks during the American Trucking Associations (ATA) Management Conference & Exhibition (MCE).

Read More →
White Volvo VNX dump truck with illuminated roof lights, rugged tires, and front grille guard parked at a snowy nighttime worksite beside a yellow semi-truck and piles of rocks.
Vehicle Insights•by Wayne Parham•October 14, 2026

Volvo Unveils New VNX Vocational Truck & Off-Road Capable Tractor

Volvo Trucks has launched the VNX, a new vocational truck designed for on- and off-road use, and available in three variants. It is powered by the D13 platform, which delivers up to 540 horsepower and 1,950 pound-feet of torque and is EPA 2027 compliant.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring host Lauren Fletcher with blue hair, shrugging against a bold black, blue, and yellow background. Text highlights strike rumors, electric fleet lessons, and GM’s new Duramax, with images of a Republic Services refuse truck, Duramax engine, and Ghostbusters-inspired graphics.
Vehicle Insights•by Lauren Fletcher•October 12, 2026

Truckers’ Strike Rumors, Electric Fleet Lessons, and GM’s New Duramax Lead This Week’s News

Truckers’ strike rumors, Republic Services’ electric fleet lessons, GM’s new 8.3L Duramax, van upfitting, Ford Pro used trucks, and more headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Morgan Olson graphic promoting North America’s Longest Working Step Van Challenge, featuring a white step van, 999,999-mile odometer, durability and performance icons, and “Built to Deliver, Built to Last” messaging.
Vehicle Insights•October 5, 2026

Morgan Olson Launches North America’s Longest Working Step Van Challenge

Morgan Olson has launched North America’s Longest Working Step Van Challenge, a new customer campaign to find the longest-working qualifying Morgan Olson or Grumman step van actively delivering packages for an independent service provider contracted by FedEx.

Read More →