Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick. Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.
Built Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing, while the optional 2.0L EcoBoost gas engine and optional 4K tow package can tow up to 4,000 pounds, enough to haul most vocational fleet needs.
Photo: Ford
4 min to read
Ford is on an electric roll, launching the all-new compact pickup, the Ford Maverick.
“The Maverick product proposition is like nothing else out there. It’s a great-looking truck featuring four doors with room for five adults, a standard full-hybrid engine with city fuel economy that beats a Honda Civic, plenty of towing and hauling for weekend trips or do-it-yourself projects; And it starts under $20,000,” said Todd Eckert, Ford truck group marketing manager. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be. We believe it will be compelling to a lot of people who never before considered a truck.”
Ad Loading...
Starting with an MSRP of $19,995, it’s smaller than the Ranger and focused on those who may not have realized they needed a truck.
Vocational Flexibility
The Maverick FLEXBED system provides organization and cargo solutions to fit vocational fleet needs. It offers a multi-position tailgate, slots to use lumber to subdivide the bed, 10 available anchor points, two 12-volt 20-amp prewired sources at the back enabling DIY electrical solutions, plus two available 110-volt outlets for powering a laptop or small tools.
Fleets can create segmented storage, elevated floors, racks, and more by sliding 2x4s or 2x6s into slots stamped into the side of the bed. There are two tie-downs, four D-rings, and built-in threaded holes in the sides to bolt in new creations.
The 4.5-foot bed can carry 1,500 pounds of payload, the equivalent of roughly 37 bags of 40-pound mulch, and has a six-foot floor with the tailgate down. Maverick can carry long and wide stuff, too, thanks to its multi-position tailgate. It opens normally, and has a halfway-open position – just unclip the support cables and hook them onto the latch pins so the tailgate lip and wheelhouses can support up to 18 sheets of 4x8-foot three-quarter-inch plywood without needing to angle the panels. It’s easy.
The tailgate features tie-down clamps and is rated to hold 500 pounds of workers taking a seat. According to Ford, the bed floor and sides are low, so almost any size adult can reach over and grab items off the floor.
Ad Loading...
Several added technology and safety options are available.
The Maverick FLEXBED system allows fleets to create segmented storage, elevated floors, racks, and more.
Photo: Ford
Power for Any Fleet
The 2.5L Atkinson-cycle four-cylinder hybrid powertrain delivers 191 horsepower when combined with the electric motor, and 155 lb.-ft. of torque mated to a continuously variable transmission driving the front wheels. It features an in-house-designed and manufactured electric traction motor.
Built Ford Tough durability and capability means 1,500 pounds of payload capacity – equal to 37 bags of 40-pound mulch; standard hybrid provides 2,000 pounds of towing, while the optional 2.0L EcoBoost gas engine and optional 4K tow package can tow up to 4,000 pounds, enough to haul most vocational fleet needs.
The 2.0L EcoBoost gas engine delivers 250 horsepower and 277 lb.-ft. of torque with an 8-speed automatic transmission and standard front-wheel drive or available all-wheel drive.
Beyond DIY electrical, there are two available 110-volt 400-watt outlets – one in the bed and one in the cabin – that can power phones, laptops, small TVs, a cordless tool battery charger, or a small, corded tool like a jigsaw. There’s also a storage cubby built into the side of the bed on XLT and Lariat trucks, perfect for keeping a ball hitch or air pump.
Ad Loading...
Starting with an MSRP of $19,995, the Maverick is smaller than the Ranger but packed full of features.
Photo: Ford
The New Compact Pickup
The all-new Ford Maverick is a compact truck with a unibody design and the first pickup in America with a standard full-hybrid powertrain. Maverick comes as a standard five-passenger, four-door pickup, with a full-hybrid powertrain and a projected EPA-estimated rating of 40 mpg city fuel economy and 500 miles of range on a single tank of gas.
The truck features a wheelbase of 121.1 inches and features 33.3 cubic feet of cargo capacity. The truck's lift-in height is 30.1 inches and the pickup body length at the floor is 54.4 inches.
Maverick is offered at three trim levels – XL, XLT, and Lariat. An FX4 package available for all-wheel-drive XLT and Lariat trucks adds more off-road capability with rugged all-terrain tires and suspension tuning, additional underbody protection, and off-road-focused drive modes like Mud/Rut and Sand, as well as the addition of Hill Descent Control.
Additional storage is provided throughout the compact pickup.
Photo: Ford
The automaker is currently not commenting on upfits at this time.
From tire kickers and door slammers to the hundredth “what engine’s in this thing” question, life on the show floor isn’t exactly easy. In this mockumentary-style video, we flip the script and give you the POV of an Isuzu truck sitting front and center at the booth.
Mack Trucks will now offer the Mack ImpactShield, a windshield made with Corning Fusion5 Glass, as standard equipment on the all-new Mack Granite vocational trucks starting later this year.
Although International will end production of its CV Series in September, dealers will continue to support the Class 4-6 work truck, and International sees the MV Series filling the niche needs of fleets that have depended on the CV.
Acela Truck Company is replacing its Monterra with the new Monterra II, which it recently debuted. The new truck will be offered in day cab, extended cab, and crew cab configurations, along with 4x4 and 6x6 drivetrain options.
This is the final week to register to be part of the Star Nation Experience, a Western Star event that celebrates professional drivers, their skills, and their expertise. It is an all-expenses-paid event built around competition, camaraderie, and the “Never Back Down” spirit that defines the Western Star community.
Check out Isuzu Commercial Truck of America’s latest trucks as Brian Tabel, assistant vice president of marketing, gives us the tour and provides an update on new features and special upfits.
Let’s take a look at the latest service bodies from Reading Truck, the RHD-46 and the RHD-67. Plus, in this video, you will learn about the new Combo Body.
Take a look at Kenworth’s T880S Performance Hood and hear its advantages from Alex Reid, Kenworth’s vocational marketing manager. He also provides a short overview of the other members of the T880 lineup.
Work Truck checks out the Kenworth T480, a workhorse of Kenworth’s vocational lineup. This video tour digs into the details of a Class 8 T480 equipped as a water truck.
