Work Truck Logo
MenuMENU
SearchSEARCH

Fontaine Modification Announces Segmentation Plan

Fontaine Modification Company is transforming itself into three focused business segments in 2013: Fontaine Alternative Fuels, Fontaine Auto Transport Services, and Fontaine Modification Services.

by Staff
January 16, 2013
3 min to read


Fontaine Modification Company is transforming itself into three focused business segments in 2013: Fontaine Alternative Fuels, Fontaine Auto Transport Services, and Fontaine Modification Services.

Ad Loading...

“Segmenting the business, utilizing Marmon Toolbox Concepts, will enable us to better focus on these three key markets to enhance customer satisfaction and support emerging growth initiatives,” says Will Trantham, president of Fontaine Modification.

Ad Loading...

Fontaine Alternative Fuels will concentrate on performing conversions of both gasoline- and diesel-powered vehicles to run in conjunction with autogas (propane) or to be powered entirely by this emerging fuel source. The business will offer conversions of new OEM vehicles using EPA-certified technologies, as well as aftermarket conversions using EPA-certified technologies. In addition, it will support modifications for autogas and CNG-powered heavy-duty trucks.

Fontaine Alternative Fuels is led by Paul Kokalis, executive vice president. “In Paul’s 20 years of service at Fontaine, he has demonstrated an exceptional ability to provide significant customer value,” Trantham says. “He has been instrumental in the development of our modification center in Dublin, Va., and has helped bring consistency to all our modification centers in terms of safety, quality and efficiency. I am confident that he will be a strong leader in growing Fontaine Alternative Fuels.”

Ivan Barnes, general manager, is charged with growing the modification center Fontaine opened in Gainesville, Ga., last year into a fully segmented business, Fontaine Auto Transport Services. This business segment is dedicated to completing both patented and conventional modifications on Volvo, Freightliner and Peterbilt trucks so they can support the growing vehicle distribution needs of the U.S. auto industry. Barnes has been with Fontaine since 2009.

“I can’t say enough about this young man,” Trantham says. “Ivan was one of our earliest management trainees at Fontaine. Following his completion of our trainee program, he did a fantastic job in two key roles as our Laredo facility manager and then as our director of vocational services. I am confident that the Fontaine Auto Transport Services business will thrive under his leadership.”

Fontaine’s core business in the on-highway/fleet and vocational/work truck markets is being segmented into Fontaine Modification Services. In support of this segment, Steve Boyer re-joined the team as its executive vice president charged with leading its sales andmarketing efforts. Boyer had served as Fontaine Modification vice president of new product development between 2009 and 2010, but then returned to his NASCAR roots as director of race engineering for Michael Waltrip Racing. After helping his Clint Bowyer team to a second place finish in the 2012 Sprint Cup Series, Boyer is again turning his talents to truck modifications.

Ad Loading...

“Needless to say, Steve leaves the NASCAR world a champion, and we look forward to him taking the Modification Services business segment to new heights,” Trantham says.

Fontaine Modification Services and Fontaine Alternative Fuels are based out of Fontaine’s headquarters in Charlotte, N.C. The company will continue to maintain centralized core support functions in Charlotte, including new product development and quality assurance through the highly successful Fontaine Innovation Center.

More Operations

Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Ad Loading...
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →