Electric Truck Named Most Innovative New Product at The Work Truck Show
COVENTRY, UK - The Modec, a new electric truck that generates zero emissions, was selected by trade media editors at The Work Truck Show 2008 as the most innovative product to debut at the show.
by Staff
March 19, 2008
Modec won The Work Truck Show 2008 Editors’ Choice Award for New Product Innovation. (L-R) Colin Smith, Modec engineering director; Terry Skelhon, Modec sales support engineer; Lord Borwick, Modec cha
2 min to read
COVENTRY, UK - The Modec, a new electric truck that generates zero emissions, was selected by trade media editors at The Work Truck Show 2008 as the most innovative product to debut at the show, according to Lawn & Landscape magazine. It received The Work Truck Show 2008 Editors’ Choice Award for New Product Innovation.
The Work Truck Show 2008 was held in conjunction with the 44th Annual National Truck Equipment Association (NTEA) Convention Feb. 26–28, at the Georgia World Congress Center, Atlanta.
Ad Loading...
Attending media selected the Editor’s Choice Award winner from a field of nearly 100 products introduced through the Work Truck Show New Product Spotlight and New Product Media Guide programs.
The Modec electric vehicle is manufactured by UK-based Modec Limited. Since June 2007, the company has been conducting market research in preparation for producing and selling the vehicles in North America. Modec vehicles are already in service in the UK.
At the Work Truck Show 2008, Modec had one vehicle in its booth and a second in constant use as part of the Hybrid Truck and Alternative Fuels Ride-and-Drive.
“Modec has an outstanding, eye-catching design, because any five-year-old will tell you that there is no point in being good if nobody notices,” said Lord Borwick, Modec chairman. “The NTEA award shows that Modec is being noticed by the people who count in the United States.”
In addition to producing no emissions, the Modec vehicle is virtually silent. It has a turning radius of just 36 feet, a 4,400 lb. load capacity and a range in excess of 100 miles on a single charge. It was designed and built from the ground up to be an efficient, environmentally friendly commercial vehicle. It features a unique design and can be configured for a variety of applications.
Kooner Fleet Management Solutions’ new Central England operations hub establishes a foundation for 24/7 fleet maintenance, mobile repair, and technician development across the UK.
Drivers are shaping fleet decisions, TPMS is delivering real savings, and a key workhorse is retiring. Plus quick hits on data, uptime, and new trucks.
St. Christopher Truckers Relief Fund’s 2nd Annual Virtual 5K raises funds and awareness for over-the-road truck drivers facing illness or injury, and there’s still time to participate in this year’s event.
New tools always change the process. They do not replace the instinct. From portrait painters adapting to photography to creators navigating AI, the people who matter most are still the ones who know how to see.
With more than four decades of experience across fleets such as AT&T and AmeriGas, Carl built a reputation for doing the work, leading through change, and helping to move the industry forward without ever making it about himself.
In this month’s news recap, we’re digging into why trucks are still failing in the field, how fleets are finally turning data into action, why driver feedback is becoming a critical operational tool, how fleet leaders are finding their voice, and where simple tech like TPMS is delivering real results.
Verisk CargoNet reported that supply chain crime events across the United States and Canada declined by 5.3% in the first quarter of 2026. However, confirmed cargo theft reports rose slightly, by 41 incidents.
Limited spots remain for Work Truck Exchange in Phoenix. Fleet managers can connect through pre-scheduled meetings designed to deliver real solutions fast.
Veterans in fleet, it's your turn! share how military experience shapes leadership, discipline, and real-world decision-making across today’s operations.
