Daimler Truck Financial Celebrates 35 years in the Trucking Industry
FARMINGTON HILLS, MI - Daimler Truck Financial celebrates 35 years in the trucking industry, having put over a million trucks on the road since the mid-1970s while building up its portfolio serviced to $5.4 billion and managing more than 43,000 contracts.
FARMINGTON HILLS, MI - Daimler Truck Financial celebrates 35 years in the trucking industry, having put over a million trucks on the road since the mid-1970s while building up its portfolio serviced to $5.4 billion and managing more than 43,000 contracts.
Starting as Freightliner Financial in 1974 with few employees and several contracts, the company has grown to 230 employees, primarily located in a new operations center in Fort Worth, Texas, while others are in Fort Mill, S.C. and Farmington Hills, Mich.
"With our moves to Fort Worth and Fort Mill last year, we are taking critical steps to ensure our long-term success," Richard Howard, vice president and head of Daimler Truck Financial, wrote in an e-mail message to employees June 23. "Although the market is extremely challenging at the moment, we've seen and survived our fair share of tough times."
The global economic climate has changed many times since the company started doing business to support the sale of Freightliner Trucks. Business started against the backdrop of the world's first oil shock in 1974. That led to the first energy crisis and gasoline shortages, culminating in the Emergency Highway Energy Conservation Act passed in 1974 limiting highway speeds to 55 miles per hour.
Having stayed in the trucking industry through tough and good times in the economy, Daimler Truck Financial takes a balanced approach to managing its portfolio. The company focuses on profitable growth by diversifying its portfolio. Today, the portfolio is spread across the major trucking industry segments: fleet (51 percent), dealers (29 percent), vocational (10 percent), and owner/operator (9 percent).
Recognized as a valuable partner by dealer councils, fleet companies and Daimler Trucks North America, Daimler Truck Financial consistently is a top-ranked financial services provider in the annual American Truck Dealer survey.
Known for its innovation in supporting customers, Daimler Truck Financial in recent months has introduced on-line training for dealerships to learn finance & insurance initiatives; won a bid from the Ports of Los Angeles and Long Beach to finance environmentally compliant hybrid trucks; and introduced insurance packages bundled into its financial products for fleets and dealerships.
"Our purpose remains as steadfast today as it did when we started 35 years ago - to be the first choice provider of financial products and services for dealers and fleets across all segments," Howard said.
More Operations

Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →
Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month
Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.
Read More →
Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades
Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.
Read More →
