Crutchfield Corporation, a direct retailer of home and mobile consumer electronics has announced the results of a second survey of satellite radio users. The survey showed 98 percent would recommend a purchase to their friends and family. And while many satellite radio customers are tech-savvy, affluent males, they describe the technology as "easy to use" and the sound quality as superb for any listener, according to Crutchfield. "Satellite radio is a wonderful new technology for consumers," explained Bill Crutchfield, founder and CEO of Crutchfield Corp. "I listen to it in my office. I listen to it in my car. And, I recommend it enthusiastically to my friends." Crutchfield sells XM Satellite Radio products manufactured by Sony, Pioneer, Alpine, and Delphi. Crutchfield sells Sirius Satellite Radio products manufactured by Kenwood, Panasonic, Clarion, and Jensen. The Crutchfield marketing research department conducted the study of 225 customers during October 2002. The survey population was a randomly chosen sample of Crutchfield customers who bought satellite radios before October 2002. Some 112 XM customers and 113 Sirius customers completed a questionnaire. "We are pleased to be working with XM, with Sirius, and with the equipment manufacturers to bring this exciting technology to the public," said Alan Rimm-Kaufman, Crutchfield's vice president of Marketing. "The early success we’re having with satellite radio is encouraging." According to the survey, 93 percent of Sirius customers and 95 percent of XM customers reported the sound quality was "good" or "excellent." 98 percent of Sirius customers and 95 percent of XM customers reported the technology was "easy" or "very easy" to use. 97 percent of Sirius customers and 98 percent of XM customers would recommend buying satellite radio to their friends and family. A Sirius customer from Georgia wrote, "It is absolutely the best investment I have made for my car, honestly. I like hearing the little tidbits about the different artists, too. Everyone who rides with me loves it just as much as I do... so I am good advertisement for it!" An XM radio owner from Maryland stated, "I love everything about satellite radio! I love channel 82, the system... Since buying XM radio, I've had to drive to Pennsylvania twice for weddings, and I don't know how I would have done it without XM radio. I probably would have driven into a guardrail on purpose, to be honest." The survey indicates that Crutchfield satellite radio buyers are predominately male (90 percent). Respondents are affluent, with 35 percent reporting household incomes of more than $100,000. Most buyers are between 25 and 54. Sirius is slightly more popular among younger consumers, and XM is slightly more popular among older consumers. About Crutchfield Founded in 1974, Crutchfield Corporation is a direct integrated marketer (catalog, call center, and Internet) of consumer electronics products. It offers a full-service shopping destination to buyers of car and home audio/video products. Crutchfield's 35 million annual catalogs include explanations of product and technology.