Chrysler LLC is set to launch an online Customer Advisory Board to establish ongoing two-way dialogue with customers and to gain insights on product features and technologies.

The online Customer Advisory Board's closed forum leverages the technology of Passenger, an on-demand customer collaboration, to engage customers in active collaboration about products and business efforts.

"Chrysler designers and engineers have always had a pulse on the market to deliver segment-leading products, but the launch of the Customer Advisory Board gives us a new way to connect with our customers to be even more responsive and innovative," said Deborah Meyer, vice president and chief marketing officer, Chrysler LLC.

Chrysler LLC, together with its interactive agency, Organic, tapped Passenger to create the Customer Advisory Board's closed online community that will allow for ongoing two-way dialogue. Passenger will provide a combination of social-networking, community-building and collaboration technologies in an intuitive and scalable platform.

With its software-as-a-service technology, Passenger is providing Chrysler with the ability to facilitate customer collaboration, build advocacy and apply analytical technologies in one single platform.

To participate in the Customer Advisory Board, consumers are invited to submit an application at ChryslerListens.com. Participants must be 18 years or older, a United States resident and hold a valid driver's license.