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Chrysler Group Celebrates Black History Month

by Staff
February 6, 2003
2 min to read


Chrysler Group, along with the DaimlerChrysler African American Network (DCAAN) announced it will launch a month-long celebration of Black History Month. The celebration will include an exhibit, an employee choir performance, and guest speakers at its Auburn Hills facility throughout the month of February. DCAAN is one of Chrysler Group's six employee resource groups. "Our celebration is designed to foster awareness of Black History Month and to provide a global context of the contributions of African Americans," said Dieter Zetsche, president and CEO of Chrysler Group. "At Chrysler Group, we believe we will be a stronger Company by understanding and appreciating the diverse strengths, talents, educational backgrounds, and life experiences of our workforce, and celebrating Black History Month does that." Highlights of Chrysler Group activities celebrating Black History Month:

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  • Former Detroit Mayor Dennis Archer will speak to Chrysler Group employees on Wednesday, February 19 at 5:30 p.m. at the Auburn Hills facility.

  • The DaimlerChrysler Choir, a multicultural group of singers, will perform various songs that highlight Black History Month for employees on Wednesday, February 26, from 11 a.m. to 1 p.m. at the Auburn Hills facility.

  • An exhibit featuring the nation's historically black colleges and universities will be displayed throughout the month at the Auburn Hills facility to highlight the significant role of black institutions in preparing individuals for success. Additional exhibits will highlight Chrysler Group's African-American supplier base and its dealerships. The top African-American owned companies and top African-American executives will also be featured in a display at Tech Plaza. Throughout the month, a series of facts about African American history will be broadcast on the company's internal television network to its worldwide operations. Additionally, the broadcasts will feature commentary from Chrysler Group's African American executives and suppliers about the historical and cultural importance of Black History Month, according to the company. Chrysler Group says it has on an ongoing commitment to diversity throughout its entire business enterprise, including its employee structure, supplier base and dealership network.

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