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SEARCHThe REG and Booster collaboration will initially focus on servicing fleet customers in California, starting with the San Francisco Bay Area and Orange County, with additional markets to follow.
Booster is a tech-enabled mobile energy delivery company providing a sustainable fueling experience to fleets and consumers.
Photo: Booster
Booster and Renewable Energy Group (REG) announced a partnership to provide mobile delivery of renewable diesel, biodiesel, and blended fuels to fleets.
The collaboration makes low-carbon fuels more accessible to clients with mobile fueling services provided by Booster.
REG’s bio-based diesel begins reducing fossil carbon emissions. Under the new partnership, REG UltraClean Blend and other renewable and biodiesel fuels will be delivered to customers through Booster’s proprietary trucks, last-mile technology platform, and certified drivers.
"This new service will let companies seamlessly transition their fleets to much lower-emission fuels with no equipment or infrastructure costs," said Frank Mycroft, CEO and co-founder, Booster. "Our partnership with REG will provide fleet operators with an ‘easy button’ to solve their sustainability, energy reliability and operational efficiency needs. Combining Booster and REG capabilities also offers fleet managers the data and intelligence required to meet increasingly ambitious environmental standards and business optimization targets.”
REG will now be an exclusive supplier of bio-based diesel to Booster, and has become an investor in the company. Booster will also be an exclusive mobile fueler to REG and will partner with REG to explore expansion opportunities together.
“This collaboration is a perfect match for us, bringing together two innovative, sustainable solutions and building on our downstream strategy to reach customers and provide a first-class experience,” said REG SVP, Sales & Marketing, Bob Kenyon. “The energy transition is happening and this is the right place and right time for customers to adopt bio-based diesel and immediately reduce emissions in an easy and efficient manner. Our investment in Booster solidifies our commitment to enabling consumers with the ability to access clean fuel choices.”
Enterprise Holdings Ventures is a Booster investor. In addition, the company’s affiliate, Enterprise Fleet Management, partners with Booster to deliver fuel services to small-to-medium sized fleets.
“We applaud Booster and REG for expanding service to include diverse renewable products that help existing fleets reduce environmental impact and realize their sustainability goals. This innovation is an essential component to the important vehicle decisions fleet operators make,” said Brice Adamson, EVP, Enterprise Fleet Management.
Originally posted on Automotive Fleet
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