Bollinger Motors Names Lafontaine as First Commercial Dealership
Bollinger Motors’ first commercial dealer locations will be in Michigan, where its B4 chassis cab truck was designed and will be produced. The truck company has selected LaFontaine Automotive Group, which will sell the B4 from two locations.
Jim Connelly, chief revenue officer at Bollinger Motors; and Brian Frania, commercial and fleet director, LaFontaine Automotive Group; will work together to sell and service Bollinger products, beginning with the B4 chassis cab for commercial customers.
Photo: Bollinger Motors
Bollinger Motors has named LaFontaine Automotive Group, with locations in Lansing and Farmington Hills, Michigan, as its first authorized dealer.
“We are thrilled to work with LaFontaine right here in Michigan where we designed, and will build, the B4,” said Robert Bollinger, founder and CEO of Bollinger Motors.
Jim Connelly, chief revenue officer at Bollinger Motors, said the plan to offer sales and service nationwide is being kicked off with LaFontaine and additional dealer partners will be announced soon.
Bollinger B4 Chassis Cab
The Bollinger B4 chassis cab is an all-new, all-electric Class 4 commercial truck designed from the ground up with extensive fleet and upfitter input.
Bollinger said the unique chassis design protects the 800V battery and components to offer unparalleled safety in the commercial market. The company anticipates deliveries of the B4 chassis cab to begin in the second half of 2024.
LaFontaine Locations and Expansion
LaFontaine has 54 retail franchises and 39 retail locations, with additional announcements planned later in 2024.
“As we expand our commercial vehicle offering, this partnership aligns with our long-term vision of growth and expansion, allowing us to serve a broader customer base and strengthen our strategically located presence across Michigan,” said LaFontaine.
Additional Bollinger Partnerships
The announcement follows a series of Bollinger Motors announcements in recent months, including partnerships with Our Next Energy in Novi, Michigan to supply the company with batteries and related components and Roush Industries in Livonia, Michigan, to manage vehicle assembly operations.
The company recently qualified for federal clean vehicle tax credits under the Inflation Reduction Act of $40,000 per vehicle for the B4 chassis cab.
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