BMW says it is adding a new service to the BMW Assist portfolio of telematics services. BMW Assist is standard on 7 Series and Z8 vehicles, as well as all other vehicles equipped with both the BMW CPT8000 Integrated Phone and On-board Navigation System. BMW Assist subscribers receive the first year of its around-the-clock location-based safety, security and convenience services at no additional charge. Response specialists are available to help BMW drivers, whether the vehicle automatically calls for assistance following an airbag deployment, or the owner pushes the Assist button in the vehicle to request emergency service or roadside assistance. According to the company, now eligible BMW owners can call upon BMW Assist Concierge. From travel planning to dining reservations, from running errands to household services, from shopping assistance to event tickets - one call to a toll free number gets BMW Assist subscribers the help they need, says BMW. "BMW understands that customer loyalty is driven by a variety of factors. While superior customer service is paramount, BMW seeks to give their owners benefits that go the extra mile --- that add value to their everyday lives," says Hans Duenzl, BMW vice president of Aftersales and Engineering. "By working with Circles to expand BMW Assist services, we are building stronger relationships with our owners and increasing owner loyalty." Circles, a provider of loyalty management solutions located in Boston, Massachusetts, provides the new concierge service for BMW. BMW Group In America BMW of North America has been present in the United States since 1975. Since then, the BMW Group in the United States has grown to include marketing, sales and financial service organizations for the BMW and MINI brands; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. The BMW Group is represented in the U.S. through networks of 340 BMW car, 327 BMW Sports Activity Vehicle, 148 BMW Motorcycle retailers and 69 MINI car dealers. BMW US Holding Corp., the Group's headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.