Birch Equipment Announces New Fleet Promotions
BELLINGHAM, WA - The company has promoted several members of its fleet staff as it prepares to implement a new inventory system this fall.
BELLINGHAM, WA - Birch Equipment has promoted several members of its fleet staff as the company prepares to implement a new inventory system this fall.
Bruce Miner has assumed the role of central dispatch manager after 10 years as shop manager in Bellingham, Wash. Miner's position was created to consolidate dispatch operations from multiple locations to increase efficiency and reduce dead runs and fuel costs. With over 40 delivery trucks available, Birch offers equipment delivery drop-off and pick-up services to customers and transports equipment to its Northwest Washington locations six days a week.
Dean Parker has been promoted to shop manager. Parker has worked at the company for 10 years, serving as lead mechanic for eight years and then as parts manager for the last two. In his new role as shop manager, Parker oversees the 23 employees dedicated to the maintenance of Birch's entire fleet.
"Our new inventory system launching this fall will allow customers to access order information and equipment utilization 24/7," said Birch Owner and General Manager Sarah Rothenbuhler.
Birch Equipment is based in Bellingham, Wash., with stores in Bellingham, Anacortes, and Mount Vernon, Wash., and Sitka, Alaska. For more information, visit www.birchequipment.com.
More Operations

Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
30 Years in Fleet and Still Learning: Lessons Beyond Trucks
After more than three decades in fleet, Bob Adamsky has learned that knowing trucks is only part of the job. The bigger lessons come down to communication, understanding, and never assuming you know it all.
Read More →What Every New Fleet Manager Should Know
Carolyn Edwards shares lessons on finding mentors, showing fleet’s value, and leading teams in this episode of Legends of Fleet.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Les Schwab Tires Launches Foundation With $100,000 for Community Recovery
Les Schwab Tires launches a foundation with $100,000 to support recovery for Silver Rail Elementary and the Bend community following a school shooting.
Read More →
Bring Some Fleet to Your Halloween with Our Pumpkin Carving Templates
Download Work Truck’s truck-themed pumpkin patterns, explore more automotive designs, and give your shop or front porch a seasonal upgrade.
Read More →
How Cardless Fuel Payments Benefit Commercial Fleets
Is it time for fleets to move beyond plastic fuel cards? David Abraham of WEX explains how cardless fuel payments can help reduce fraud, simplify driver transactions, and improve efficiency by allowing drivers to pay for fuel using their smartphones.
Read More →
Good Fleet Leadership Starts With the People You Already Have
From developing future leaders to listening to employees, discover how better leadership can help work truck fleets retain talent and build stronger teams.
Read More →
ATRI Names Next President and CEO
Page Siplon, a longtime transportation and logistics industry executive, has been chosen as the next president and CEO of the American Transportation Research Institute (ATRI).
Read More →
Coltrain Onsite Fleet Care Sponsors 2026 Cure Bowl to Support Cancer Research
The mobile fleet maintenance provider is supporting the annual college football bowl game, which has helped raise $6.83 million for cancer research since 2015.
Read More →
Racing Lessons, Electric Fleet Growth, and Ghostbusters Lead This Week's Work Truck News
Racing lessons for fleets, Republic Services' electric truck expansion, 40 years of fleet wisdom, truck trivia, autonomous yard trucks, and more headline this week's Truck Chat Cheat Sheet.
Read More →
