Big Three Counting Heavily on Renewed Interest in Sedans, Coupes
The numbers tell the story, according to the Chicago Tribune. Light trucks -- pickups, sport utility vehicles and minivans -- outsold passenger cars in calendar 2002, 8.5 million to 8.3 million. Of the top 10 industry nameplates in sales, six were trucks, SUVs or minivans and four were cars. Three of those cars wore a Japanese nameplate -- Toyota Camry and Honda Accord and Civic, and one a Big Three moniker, the Ford Taurus, which was outsold by the full-size Dodge Ram pickup by 64,000 units. Little wonder the industry has focused on trucks and SUVs the last few years, especially since demand for those machines caught the industry off guard and its production mix was 60 percent cars and 40 percent trucks when demand for trucks and SUVs reached 50 percent, according to the Tribune.
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