AutoTrader.com Marks National Car Care Month; Highlights Benefits of Preventive Maintenance
AutoTrader.com, which bills itself as the Internet's largest automotive classifieds site, is urging consumers to support National Car Care Month, which begins Oct. 1. With consumer spending down and the economy sluggish, more consumers are realizing the benefits of buying and owning a quality used car, according to AutoTrader.com. As a key source for information on how to keep used vehicles in top condition, AutoTrader.com's revamped "Car Care" section outlines detailed tips on preventive maintenance that saves money, keeps safer, more efficient automobiles on America's roadways and improves resale values. Used vehicles, purchased 4:1 over new, cost 20 to 40 percent less and are generally less expensive to insure. With nearly 42 million used cars sold in 2000, consumers are seeking quality near-new cars because of the value they offer versus buying new. AutoTrader.com says it has the largest selection of vehicles available from both dealers and private sellers - more than 1.7 million - representing 50 percent of all used cars sold in the U.S. Off-lease and certified pre-owned cars give consumers peace of mind when looking for the right vehicle because of their low-mileage and extended manufacturer-backed warranties, according to Chip Perry, president and CEO of AutoTrader.com. "Recognizing October as Car Care Month alerts consumers to the benefits of conducting preventive maintenance in preparation for the winter season," Perry said. "The safety of every driver and passenger on America's roads today depends on regular, routine car care which includes proper everyday usage and professional check-ups." National Car Care Month Initiative National Car Care Month is a time when drivers are urged to focus attention to the benefits of maintaining their vehicles. According to a recent survey of ASE-certified Master Technicians, a properly maintained vehicle will run more efficiently, pollute less and last up to 50 percent longer. As consumers look for ways to save money in a sluggish economy, taking good care of a quality used car rather than spending more for a new car makes sound financial sense, according to AutoTrader.com. Preventive maintenance can also significantly reduce the chance of serious auto accidents on the road. Of all motor vehicle accidents, 5.2 percent are caused by car neglect, resulting in more than 2,600 deaths and nearly 100,000 disabling injuries, according to the Car Care Council, an Ohio-based company formed to improve highway safety, air quality, and fuel conservation. More than $2 billion is lost each year to car neglect, with medical expenses totaling $200 million. More information on National Car Care Month can be found at www.carcarecouncil.org. Following are AutoTrader.com's tips to keep vehicles in good working order. * Find a good service shop. Talk to friends and co-workers - word of mouth is the best form of referral. You may have to pay more, but technicians who specialize in your brand of automobile have special training that can save time, money and aggravation. * Inspect car's fluids. All fluids, with the exception of the coolant, should be checked in accordance with the owner's manual - usually every 3,000 to 5,000 miles. Coolant should be changed every two years or 30,000 miles. * Check drive belts, hoses and clamps. Every 5,000 miles, check, tighten and replace when needed. * Inspect battery level and cables. Loose cables or corrosion of the battery could cause breakdowns. * Inspect the air filter. Maintaining a clean air filter is crucial as more cars fill the nation's highways. A dirty air filter could cause engine damage and gives the car less power. About AutoTrader.com AutoTrader.com bills itself as the Internet's largest auto classifieds marketplace and a comprehensive main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety tips, financing, insurance or warranty information. Through its strategic alliances with Manheim Auctions, Trader Publishing Company, ADP, Inc., America Online and eBay, AutoTrader.com aggregates in a single location a database of 1.7 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide consumers the largest selection of used vehicles in their local market, according to AutoTrader.com. AutoTrader.com was created in 1997 and is a majority-owned subsidiary of Manheim Auctions, Inc., operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary of media conglomerate Cox Enterprises, Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications, ADP Inc., eBay Inc., and the venture capital firm Kleiner Perkins Caufield & Byers. For more information, visit www.autotrader.com or call (404) 269-7359.
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