Work Truck Logo
MenuMENU
SearchSEARCH

American Truck Group Sees Private Lending Driving Job Growth For Trucking Industry

GULFPORT, MS - At a time when returns on savings, CDs and bonds alike have dwindled to near zero, American Truck Group's private lending opportunity is catching fire, according to the dealer.

by Staff
July 4, 2012
3 min to read


GULFPORT, MS - At a time when returns on savings, CDs and bonds alike have dwindled to near zero, American Truck Group's private lending opportunity is catching fire, according to a press release from the dealer. 

Ad Loading...

While corporate America is outsourcing more and more jobs, the trucking industry is suffering from a severe shortage of truck drivers. It's a shortage that some estimate will exceed 200,000 by mid 2013. Unlike so many other manufacturing, customer service or telemarketing jobs, a truck driver job cannot be outsourced.

Ad Loading...

Retail consumption is up since the financial crisis and as a result there are more trucks moving more goods.

Enter American Truck Group. Twelve years ago, American Truck Group CEO, Louis Normand, then one of Mississippi's larger big truck dealers, set out to deal with this problem. He said, "I decided if I couldn't sell them a truck, I would rent them one." Now, Normand operates the largest rent-to-buy trucking fleet in the country.

Many trucking companies would like to add additional trucks to their fleet in order to meet this demand. But, banks are not an option for many of the trucking companies or owner-operators; they are under tougher regulations, more scrutiny and often not willing to loan on trucks.

Normand goes on to explain that a growing population is also contributing to the driver shortage. "It's simple," he says, "when more people need more food, more bathroom tissue and more toothpaste, more staple goods need to make their way into American homes." Whatever way you want to add the numbers, more goods are taking an extra truck ride to get to your house and more goods are filling more trucks.

With numbers approaching 500 strong and a newly expanded infrastructure that can accommodate 700 more trucks, Normand says, "The rent-to-buy model could easily expand."

Ad Loading...

When asked what the biggest road-block to expansion is now, Normand said, "It's still money. Someone has to own the mortgage on the truck." Because the rent-to-buy model doesn't fit a typical commercial loan profile, the regulation-riddled commercial lending industry is less than accommodating. But Normand says, "It didn't stop me from getting this far and won't stop me from going further."

To fill the capital void, Normand relies on private lenders to grow his fleet. At a time when returns on savings, CDs and bonds alike have dwindled to near zero, American Truck Group's private lending opportunity is catching fire. A varied group of cash-flow starved investors is growing. This group of investors, to include doctors, lawyers and your typical cash-flow starved retiree, recognizes the opportunity as rare. Where else can you lend money against an income producing asset? In this case, the truck becomes collateral against the loan. It's insured against loss and in the unlikely event a driver cannot get work, the truck is returned and put into service with another driver.

When asked just how popular this lending opportunity is becoming, Normand proudly announced that his latest private lender has committed a $7 million line of credit to grow his fleet. This investment opportunity is paying 12-percent APR over 48 Months P&I, secured by the truck as an asset with the title perfected, with the investor showing as lien holder and also having physical damage insurance so if the truck is stolen or burns the investor is paid off by the insurance company. He went on to say that in the future he expects private lending to play an increasing role in economic recovery. In the case of American Truck Group, 700 new drivers will be put on the road. More mechanics will be put in the shop and more freight will move more efficiently across the country. An economy once strangled by lending regulations will once again be free to recover and grow.

More Operations

Shades of Fleet “Family Ties” thumbnail with Lauren Fletcher, a family tree graphic, keys, and Work Truck branding.
Operationsby Lauren FletcherSeptember 15, 2026

Family Ties Inside the Fleet Families Building Careers Across Generations

Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.

Read More →
Shades of Fleet Hidden Heroes graphic featuring silhouetted dispatchers, coordinators, parts specialists, and support staff working across fleet operations, with a Share Your Story callout.
Operationsby Lauren FletcherSeptember 15, 2026

Shades of Fleet Call for Voices: Fleet's Hidden Heroes

Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.

Read More →
Truck Centers Inc. graphic recognizing National Truck Driver Appreciation Week, Sept. 14–18, over an image of a semi-truck traveling along a rural highway beneath a cloudy sky.
Operationsby News/Media ReleaseSeptember 14, 2026

Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways

During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.

Read More →
Ad Loading...
Lauren Fletcher appears in a Work Truck Weekly Truck Chat Cheat Sheet thumbnail with bold blue, black, white, and orange graphics. Text highlights fleet guides, AI, tariffs, and fuel strategy, with a semi-truck in the background.
Operationsby Lauren FletcherSeptember 14, 2026

Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News

This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.

Read More →
Podcast cover for “The Fleet Skills We Keep Missing on Veterans’ Resumes” featuring a folded American flag, military dog tags, a resume listing leadership and adaptability skills, a wrench, and vehicle keys on a dark workbench.
OperationsSeptember 11, 2026

What Fleet Employers Are Missing When Hiring Veterans

What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?

Read More →
Graphic promoting Automotive Fleet's 2026 Personal Use Survey with the text "Have a Personal Use Policy? We Want to Know!" encouraging fleet managers to complete the annual industry survey.
Operationsby StaffSeptember 8, 2026

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers

Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.

Read More →
Ad Loading...
Truck Chat promotional graphic featuring two hosts and the headline “Operate Fleet at the Speed of Business,” presented by Work Truck.
Operationsby Lauren FletcherSeptember 7, 2026

What Resilient Fleets Do Differently When Conditions Change

Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.

Read More →
View down the 996-foot Soap Box Derby track at Derby Downs in Akron, Ohio, with grandstands, the starting structure, and a colorful Soap Box Derby sign in the foreground.
Operationsby Lauren FletcherSeptember 1, 2026

If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care

The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.

Read More →
Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with blue hair and raised hands beside a work truck, with callouts for Ram under $40K, tariffs, and AI maintenance.
Operationsby Lauren FletcherAugust 31, 2026

Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News

A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Fleet Legends promotional graphic featuring Bob Adamsky in a suit beside bold black, white, and yellow text reading “Legends of Fleet,” with his name and the tagline “Decades of Leadership. Lessons That Last.”
Sponsoredby Lauren FletcherAugust 31, 2026

Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way

After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.

Read More →