Ford Pro is getting a new leader and it’s a name that brings serious cross-industry muscle. Starting October 1, 2025, Alicia Boler Davis will take over as president of Ford Pro, stepping in for Andrew Frick, who’s been serving as interim head. Frick will return full-time to his roles leading Ford Blue and Ford Model e.

If the name sounds familiar, that’s because Davis brings more than three decades of leadership experience across auto, tech, and customer operations, including executive roles at General Motors, Amazon, and most recently, Alto Pharmacy. She’s one of those rare pros who can launch vehicles, lead global manufacturing, and grow a startup into a billion-dollar business.

Who is Alicia Davis? 

At GM, Davis started as a manufacturing engineer and ultimately ran global manufacturing and labor relations. At Amazon, she scaled global fulfillment operations and advanced robotics during the height of the pandemic. And as CEO of Alto Pharmacy, she helped lead the company to acquisition while scaling operations fast. All signs point to Davis being the type of leader who moves fast and makes real impact.

Ford CEO Jim Farley is on board. “Alicia’s unique skillset and experiences make her the ideal leader to guide Ford Pro into the next era—accelerating our move into software and services and growing Ford Pro’s already strong profitability,” he said.

Her Detroit roots run deep, her dad and grandfather both worked for Ford, and she called the move back to the city and the auto industry “thrilling.” 

She added in a Ford news item, “If I had to create a role in the auto industry that would best utilize my experiences in both automotive and technology, it would be leading Ford Pro at this pivotal time.”

A Look Back: Cannis’ Legacy and Frick’s Interim Leadership

This leadership shift follows the retirement of Ford Pro founding CEO Ted Cannis, who wrapped up a 35-year career with Ford at the end of September. Cannis helped launch Ford Pro in 2021 and grew it into a $70 billion business focused on software, commercial vehicles, and services. 

He also played a pivotal role in expanding the Ford Customer Service Division (FCSD), sharpening Ford’s edge on parts, accessories, and service for fleets and retail customers alike.

Andrew Frick, who stepped in as interim leader following Cannis’s retirement, kept the momentum rolling. Under his guidance, Ford Pro grew its market share in both North America and Europe, delivered solid margins, and amped up efforts to grow aftermarket contributions through parts, mobile service, and software tools.

Frick also continued strengthening Ford’s dealer network, which has invested billions into mobile maintenance and service capacity in support of commercial customers.

As Ford Pro moves forward under Davis’ leadership, it’s clear the mission remains the same: to help fleets thrive through smarter vehicles, stronger software, and a support ecosystem that keeps trucks working hard.