2016 Nissan Maxima Adds Driver Attention Alert
An amber coffee cup icon on the instrument panel lights up when the driver starts showing signs of drowsiness or inattention.

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.

Nissan's Driver Attention Alert System. Photo courtesy of Nissan.
The redesigned 2016 model-year Nissan Maxima will offer Nissan's new Driver Attention Alert (DAA) system, which analyzes steering behavior to provide an alert if signs of drowsiness or inattention are detected.
An amber coffee cup icon on the instrument panel display lets the driver know when it’s probably time to take a break from driving.
DAA will be available on the 2016 Maxima as part of a suite of safety and driving aids. The system is available now on the new 2015 Murano crossover.
The debut of the new DAA-enabled Maxima at the New York International Auto Show is just in time for “Drowsy Driving Awareness Day” on April 6.
According to a November 2014 study by the AAA Foundation, 37 percent of drivers report having fallen asleep while driving at some point in their lives – with 11 percent having done so in the past year. Results of the survey suggest that drowsy drivers are also involved in approximately 300,000 crashes each year, 6,400 of them fatal. Driver fatigue and inattention also pose safety concerns, which the Driver Attention Alert system is intended to address.
Nissan’s DAA system adapts to each individual driver. The system monitors steering input patterns, using steering angle sensors, during a period of driving to establish a baseline. It continuously compares subsequent driving patterns to the baseline, using a statistical analysis of steering correction errors.
If the system detects driving behavior consistent with a drowsy driver, DAA uses an audible chime sound and displays the amber coffee cup with a message reading, “Take a break?” in the vehicle’s information display. The DAA includes logic to help address false detection, road curvatures, lane changes, braking and even poor road conditions.
DAA automatically resets when the engine is turned off. The driver can also opt to turn off DAA.
Nissan has also announced pricing for the 2016 Maxima, which will start at $33,235. The Maxima will be offered in five trims including the S, SV, SL, SR, and Platinum.
Originally posted on Automotive Fleet
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
