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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherOctober 19, 2023

Focusing on End-of-Life Tire Disposal

Increasing focus on tire care and maintenance, using sustainable materials, and focusing on retreading are just a few ways to make a difference and reduce the number of dead tires in the world.

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Articlesby Lauren FletcherOctober 16, 2023

Navigating Efficiency: Geofencing Tech Transforms Fleet Operations

In the ever-evolving landscape of fleet management, geofencing technology emerges as a game-changer, empowering efficient and safer operations.

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ArticlesCover Storyby Lauren FletcherOctober 11, 2023

State of the Commercial Truck Tire Industry in 2023

The commercial truck tire industry is undergoing change driven by growth in last-mile, increasing use of electric vehicles, ongoing supply chain challenges, regulatory requirements, and more.

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Newsby Lauren FletcherOctober 9, 2023

Vote for the 2023 Fleet Vehicle of the Year Awards! [Closing Soon]

Last week to vote! The 2023 Car, Truck, SUV, and Van of the Year awards celebrate excellence in the automotive industry, and your vote will help determine the winners.

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Newsby Lauren FletcherOctober 5, 2023

Automakers Share 3rd Quarter Truck Sale Increases

Ford, General Motors, Nissan, and Toyota shared their recent sales updates and pickup trucks are proving a still popular option, especially for fleets.

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Newsby Lauren FletcherOctober 2, 2023

Are You a Top 100 Truck Fleet?

Just two weeks left! Automotive Fleet and Work Truck invite you to participate in a critical industry initiative - the Annual Top 100 Trucks Listing.

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Videosby Lauren FletcherSeptember 29, 2023

Truck Chat Monthly News Recap [Episode 97]

What fleet-specific features can you expect on the Ford F-150? Which Nissan pickup is getting an 80s throwback? Do you have Work Truck eXchange 2024 on your calendar yet? And who did I interview last for Faces of Fleet?

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Chatty Chassisby Lauren FletcherSeptember 28, 2023

10 Commercial EV Fleet Takeaways from Editor's Roundtable

Did you catch the editorial EV roundtable? We pulled together some of the key takeaways specific to commercial work truck fleets.

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Articlesby Lauren FletcherSeptember 27, 2023

Unlock the Full Potential of Telematics: Modern Uses Beyond Tracking

Maximize fleet efficiency and reduce costs with advanced telematics, including dynamic route optimization, driver performance monitoring, and environmental sustainability.

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Articlesby Lauren FletcherSeptember 26, 2023

Debunking Common Geofencing Misconceptions for Fleet Managers

As technology matures, misconceptions can creep in. Let's debunk these myths and enhance your geofencing knowledge.

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