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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherJuly 16, 2024

Readers Respond: Growing the Next Generation of Fleet Technicians

By creatively changing their hiring standards and practices to become an "employment destination," employers can attract qualified recruits.

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Gold background with 2025 Upfit Package of the Year: Call for Entries Opens Soon!
Newsby Lauren FletcherJuly 15, 2024

Upfit Package of the Year Awards Call for Entries Opens Soon

Whether you missed out or are excited to try again and earn that top spot this year, we are thrilled to announce that our call for entries for our 2025 Upfit Package of the Year Awards is opening soon!

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Videosby Lauren FletcherJuly 15, 2024

This Week in Truck News: Solar, Millennials, and Clean Energy

Count down the top 10 news and articles of the week as of July 15, 2024, covering solar tech, recruiting millennials, recalls, industry polls, vehicle updates, parts and labor trends, and more!

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Younger technicians with Recruiting Younger Employees in text on top
Articlesby Lauren FletcherJuly 10, 2024

How Fleet Management Can Attract the Next Generation of Technicians

Fleet and trucking doesn’t work without people, and Cam McGill of Uptake puts it simply: “Employees who don’t feel valued are unlikely to stick around.”

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Newsby Lauren FletcherJuly 8, 2024

Operation Safe Driver Week 2024: Reducing Reckless Driving Nationwide

Operation Safe Driver Week, which occurs from July 7 to 13, 2024, is an initiative focused on promoting safe driving habits among commercial motor vehicle and passenger vehicle drivers.

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Robert and Ron Koelsch wave in front of the AEM headquarters building.
Articlesby Lauren FletcherJuly 8, 2024

Revolutionizing Refrigeration: The SolarTechTRU Story

Discover how SolarTechTRU is transforming transport refrigeration with zero-emission technology, revolutionizing the industry and paving the way for a greener future.

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Videosby Lauren FletcherJuly 7, 2024

Truck Chat: This Month in Fleet News [July 2024]

What topped Work Truck's headines that you need to know in July 2024? Start your summer with the latest updates and resources.

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Newsby Lauren FletcherJuly 3, 2024

Electric Dreams and Regulatory Nightmares: Latest Fleet Poll Insights

Whether it’s the frequency of maintenance checks, the adoption of alternative fuels, or navigating regulatory hurdles, these insights help paint a picture of the fleet management landscape today.

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Articlesby Lauren FletcherJuly 1, 2024

The Unexpected Journey of Falling into Fleet Management

Discover the unexpected rewards of fleet management, reignite your passion, and learn how you can recruit top talent for your organization.

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Fireworks with 4th of July Safety
Newsby Lauren FletcherJune 28, 2024

Stars, Stripes, and Safe Rides: Protect Your Fleet Drivers This 4th of July

The National Safety Council (NSC) estimates that 599 lives may be lost in preventable traffic crashes during the extended holiday period from 6 p.m. on Wednesday, July 3, to 11:59 p.m. on Sunday, July 7.

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