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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

A technician on a tire buffing machine
Articlesby Lauren FletcherMay 29, 2024

TRIB Survey Reveals Insights into Retread Industry for 2023 and 2024

Discover the latest trends and opportunities in the tire retreading indus-try as shared by the TRIB's 2nd Annual Survey. Read on for insights on sustainability, challenges, and more.

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Blurred tire with Fleet 101: Rolling Resistance, Work Truck written on top
Articlesby Lauren FletcherMay 27, 2024

Fleet 101: Understanding Truck Tires and Rolling Resistance

In simplest terms, rolling resistance is the amount of energy a tire uses over a specific distance. But what does this mean to work truck fleets, and what can fleet managers do about it?

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Weekly Headlines - Work Truck - May 26, 2024 on blue background
Videosby Lauren FletcherMay 27, 2024

This Week in Work Truck News: Tires, Electric Trucks, Safety Month

Count down the top 10 news and articles of the week as of May 25, 2024, covering everything from truck tires, one-year later updates, new electric truck options, safety month, and more! 

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A map of the U.S. with a steering wheel and a red X over the steering wheel
Newsby Lauren FletcherMay 24, 2024

Worst Drivers By State: Analyzing America's Cities and States Compared [Updated Study]

Do you know what the top 10 WORST cities and states are for driving in the U.S.? We have the data to help keep your fleet drivers safe!

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Articlesby Lauren FletcherMay 24, 2024

Meet ZM Trucks: The Future of Commercial Work Trucks & Vans

Introducing ZM Trucks - practical and pragmatic zero-emission work trucks with TCO price parity.

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Beach image with Fleet Forward: The Tour: Los Angeles, California.
Newsby Lauren FletcherMay 22, 2024

Fleet Forward: The Tour Coming to Los Angeles

Have you registered for the Fleet Forward The Tour: West Coast stop? Held in conjunction with NAFA the June 12 Tour stop agenda includes seminars, tabletop exhibits, networking, lunch, and a vehicle ride-and-drive. 

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A family portrait of white GM Envolve vehicles
Articlesby Lauren FletcherMay 22, 2024

GM Envolve: One Year Later

We check in with GM Envolve after one year of transformation and refocusing on a one-stop experience for commercial fleets.

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Blue background with Weekly Headlines, Work Truck, May 18, 2024
Videosby Lauren FletcherMay 20, 2024

This Week in Work Truck News: Safety, Regulations & Electrification

Count down the top 10 news and articles of the week as of May 18, 2024, covering everything from updated regulations to fleet safety research, fleet electrification, and more! 

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A white electric Isuzu NRR EV with Thermo King e300 reefer
Newsby Lauren FletcherMay 20, 2024

Isuzu's New Refrigerated Body Goes Electric

Check out Isuzu Commercial Truck of America, Inc.'s all-electric Isuzu NRR EV truck integrated with the Thermo King e300 all-electric transport refrigeration unit (TRU).

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Articlesby Lauren FletcherMay 20, 2024

All About Truck Tires: Load Ratings, Sizes & More

Truck tires are more than “where the rubber meets the road.” Understanding truck tire sizes, tire load ratings, why ply no longer matters, and more is important for today’s fleet managers.

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