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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Computer screen showing license plate and title
Newsby Lauren FletcherOctober 16, 2024

Reindeer Logistics Joins eSTART Coalition for Vehicle Title and Registration Modernization

Reindeer Logistics joins the eSTART Coalition to push for eTitles and modernize vehicle title processes. Fleets stand to benefit from faster, paperless transactions.

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Newsby Lauren FletcherOctober 14, 2024

Not Surprisingly, the Economy Once Again Identified as Trucking’s Top Concern

Discover what’s driving the trucking industry’s biggest concerns in 2024. From the economy to electric vehicles, find out the top issues facing fleets and drivers today in the latest report from the American Transportation Research Institute (ATRI).

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Videosby Lauren FletcherOctober 13, 2024

The Fleet Manager's Weekly Cheat Sheet [Oct. 12, 2024]

This week's cheat sheet has it all! We dive into the latest fleet management insights, including hurricane preparedness tips, exciting new electric and vocational truck launches, economic strategies for fleet operations, and more! Stay informed with the latest trends and updates from the fleet world.

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Gold Image, Call for Entries, Work Truck Upfit Package of the Year
Newsby Lauren FletcherOctober 11, 2024

Call for Entries Open: Upfit Package of the Year 2025

Are your upfits “legendary” enough? There is only one week left to submit your upfit package for the second annual “Upfit Package of the Year” Awards, sponsored by Legend Fleet Solutions! 

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Articlesby Lauren FletcherOctober 10, 2024

How Tech Keeps Truck Fleets Safe During Extreme Weather Events

From tornadoes to heat waves, learn how tech helps fleets avoid dangerous weather conditions and keeps drivers safe on the road, even in the toughest environments.

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Articlesby Lauren FletcherOctober 3, 2024

Adapting to Economic Pressures in Fleet Truck Management

Discover expert insights from Navistar’s Steve Gilligan on navigating fleet truck ownership trends, including financing options, rising costs, advanced safety technologies, and spec’ing strategies to optimize performance and total cost of ownership.

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Articlesby Lauren FletcherOctober 1, 2024

Braking Beyond Basics: Practical Tips to Extend Work Truck Brake Life

Discover how to extend brake life, improve stopping distances, and avoid costly repairs with smart fleet management.

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Videosby Lauren FletcherSeptember 30, 2024

Moving Fleet Forward on Election Day

Join us in San Diego for Fleet Week! Vote, then connect, collaborate, and celebrate fleet progress, tech, and safety as we focus on the future!

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Colin Sutherland Bobit
Newsby Lauren FletcherSeptember 24, 2024

Bobit Under New Ownership: Colin Sutherland Takes the Helm

Bobit has transitioned to a family-owned business under the leadership of Colin Sutherland, effective immediately. Learn more!

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Newsby Lauren FletcherSeptember 24, 2024

2025 Ram Heavy Duty Undergoes Final Cooling Performance Testing

As the 2025 Ram Heavy Duty nears its official debut, the final testing phase focuses on one of the most critical performance factors for heavy-duty trucks: cooling.

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