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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Does This Truck Have Rizz?
Videos•by Lauren Fletcher•March 11, 2025

Does This Truck Have 'Rizz'?

Gen Alpha Approved? We’re putting Isuzu to the ultimate test — does its trucks have "rizz" to impress the next generation of fleet pros?

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Articles•by Lauren Fletcher•March 11, 2025

Looking Beyond the Price Tag - Why the Right Upfit Matters

Maximize fleet performance with the right upfit; balancing cost, durability, and customization to reduce downtime and boost efficiency. Invest smart for long-term value.

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Work Truck, Truck Chat, Fleet People
Videos•by Lauren Fletcher•March 10, 2025

Work Truck Week Voices: Why People Are the Industry’s Backbone

In this quick interview series, industry experts share what makes this community so special, the relationships that drive success, and why people are truly the backbone of the work truck world.

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The Fleet Journey with Crystal Zile
Articles•by Lauren Fletcher•March 7, 2025

The Fleet Journey: Crystal Zile

From sales to fleet leadership, Crystal Zile’s journey proves that the right mindset and strategy can transform safety culture and efficiency.

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2025 Work Truck Upfit Package of the Year WINNERS Named
News•by Lauren Fletcher•March 6, 2025

2025 Upfit Package of the Year Winners Named for Truck, Van & SUV

Work Truck readers have spoken, selecting the top upfits that bring innovation, efficiency, and functionality to the job naming the second annual Upfit Package of the Year winners at Work Truck Week.

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News•by Lauren Fletcher•March 5, 2025

Isuzu Wins 2025 Medium-Duty Truck of the Year Award

This marks the fifth time in the award’s 17-year history that Isuzu has claimed the top spot for Medium-Duty Truck of the Year.

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Chris Brown and Matt Atkenson of Ford Pro for Commercial Van of the Year at Work Truck Week
News•by Lauren Fletcher•March 4, 2025

Ford Transit Repeat Win: 2025 Commercial Van of the Year

The Ford Transit wins Work Truck’s 2025 Commercial Van of the Year, its second consecutive win, recognized for reliability, durability, and fleet performance.

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Work Truck Weekly Cheat Sheet March 3, 2025.
Videos•by Lauren Fletcher•March 3, 2025

The Work Truck Fleet Manager’s Weekly Cheat Sheet [March 3, 2025]

From AI-powered safety to fleet stress levels, we’ve got the biggest updates in this Weekly Cheat Sheet.

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Ford Pro Software Update February 2025
News•by Lauren Fletcher•February 28, 2025

Ford Pro Software Updates: February 2025 Edition

Ford Pro’s February updates enhance fleet security, vehicle tracking, and charger health alerts, streamlining operations for a more connected fleet.

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Truck Chat Fleet FAQs, Introduction to Standardization from Work Truck
Videos•by Lauren Fletcher•February 28, 2025

Fleet FAQs: Introduction to Fleet Standardization

Is fleet standardization the right move for your commercial or work truck fleet operation? How much could your fleet save with standardization? And what are the hidden risks?

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