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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

A Ford Pro Mobile Service technician working on-site at a customer’s location.
Articlesby Lauren FletcherNovember 21, 2024

Ford Pro Mobile Service Meets Fleets Where They Are

With mobile service vehicles fulfilling nearly 1-in-10 repair orders, Ford Pro is redefining fleet maintenance by meeting customers where they are and maximizing uptime.

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Fleet 101: What is a Work Truck on blue background.
Videosby Lauren FletcherNovember 20, 2024

Fleet 101: What is a Work Truck?

What is a work truck, and what makes it different from your average vehicle? In this quick 60-second video, we dive into the world of work trucks — vehicles designed with purpose and built for business.

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Ford F-150 Lightning
Newsby Lauren FletcherNovember 19, 2024

Ford Dominates 2025 Vincentric Awards for Trucks and Vans

Ford's F-series trucks and Transit vans shine in the 2025 Vincentric CPO Awards, earning top honors for outstanding value and low ownership costs.

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Newsby Lauren FletcherNovember 19, 2024

2025 U.S. ALG Residual Value Awards Recognize Top Vans and Pickups

Discover the 2025 U.S. ALG Residual Value Award-winning vans and pickups, including the GMC Sierra 3500 HD and Mercedes-Benz Sprinter, built for value and performance.

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Collage of 2500 Ram 1500 photos
Articlesby Lauren FletcherNovember 19, 2024

In the Driver's Seat: The 2025 Ram 1500 – Your Office on Wheels

Imagine an office on wheels that balances power, comfort, and efficiency — enter the 2025 Ram 1500.

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Videosby Lauren FletcherNovember 18, 2024

The Fleet Manager’s Weekly Cheat Sheet [Nov. 18, 2024]

From voting for the 2025 Medium-Duty Truck of the Year to new electric truck orders, holiday theft protection tips, winter fleet prep, and much more—stay informed and ahead of the curve!

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Front 3/4 view of 2025 Ram 1500 Tungsten
Photo Galleriesby Lauren FletcherNovember 13, 2024

In the Driver’s Seat: The 2025 Ram 1500 [Photos]

Experience the 2025 Ram 1500: unmatched power, cutting-edge tech, premium comfort, and over 100 safety features. The ultimate fleet partner awaits!

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Weekly Cheat Sheet, Nov. 11
Videosby Lauren FletcherNovember 11, 2024

The Fleet Manager’s Weekly Cheat Sheet [Nov. 11, 2024]

Sustainability, electrification, and innovation lead the charge this week, with fleets tackling RNG engines, electric trucks, autonomous milestones, and more!

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Adrian Steel Upfit Pickup, Register Now
Newsby Lauren FletcherNovember 8, 2024

How to Upfit Pickups for Productivity and Profit [Register Today]

Register Now to reserve your spot and take the first step toward a more productive, profitable fleet!

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Videosby Lauren FletcherNovember 8, 2024

Work Truck Trivia: Test Your Knowledge

Think you’ve got the fleet smarts to ace our Work Truck trivia? Test your knowledge with a quick quiz from Work Truck Exchange!

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