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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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News•by Lauren Fletcher•September 28, 2015

Pacific Northwest NAFA Holds Meeting at World of Speed

The Pacific Northwest Chapter of The NAFA Fleet Management Association (NAFA) held its chapter meeting September 10 at the World of Speed Museum in Wilsonville, Ore.

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Chatty Chassis•by Lauren Fletcher•April 8, 2015

Driven to Continuous Improvement

Today’s fleet managers are pressured to keep doing more with less, while saving their companies money year-over-year, and, at the same time, ensuring that drivers are safe and accomplishing their jobs. It’s a tough job, and countless individuals couldn’t imagine doing anything else.

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Articles•Cover Story•by Lauren Fletcher•January 9, 2015

Reinventing the F-150 Truck with Aluminum

The decision to lightweight the Ford F-150 with an aluminum body was not reached lightly, and numerous challenges faced the automaker in making this risky change to its best-selling pickup truck.

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Articles•by Lauren Fletcher•December 2, 2014

2014 Fleet Truck of the Year: Ford F-150

The iconic pickup truck was named by fleet managers from across all industries and fleet sizes as this year's top truck.

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Articles•by Lauren Fletcher•October 31, 2014

Innovation Spotlight: Reversing the Food Truck Concept

One business took innovation to a new level with a fresh take on an old favorite. Utilizing a 1983 Chevrolet Step Van had its challenges, but the end result was worth the effort.

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Articles•by Lauren Fletcher•September 26, 2014

Toyota Holds Fleet Executive Business Meeting

Fleet managers were invited to "ride the wave" with Toyota fleet sales reps and executives at this year's fleet event.

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Chatty Chassis•by Lauren Fletcher•September 10, 2014

Rightsizing is Not the Same as Downsizing

Rightsizing is used almost synonymously with downsizing; however, just look at the two words and you can immediately see that they are not the same.

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Articles•by Lauren Fletcher•September 2, 2014

Rightsizing for Regulatory Purposes

Any fleet that operates vehicles rated above 10,000-pounds GVWR is being impacted by regulatory compliance concerns. As always, fleet managers are finding creative ways to make it all work.

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Articles•by Lauren Fletcher•September 2, 2014

Innovation Spotlight: Silver Moon Brewing

The front-wheel-drive, full-size cargo van is ideal for the small brewery’s goal of shaking things up, and is the foundation of a one-of-a-kind upfit.

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Articles•Cover Story•by Lauren Fletcher•August 28, 2014

GM's Three-Truck Strategy

Both Chevrolet and GMC have introduced three all-new pickups to offer fleets a variety of options for their variety of needs.

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