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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive Fleet, Government Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

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Chatty Chassis•by Lauren Fletcher•July 24, 2014

What Drives You to be a Better Fleet Manager?

What is your inspiration to be the great fleet managers you are? What drives you to do all you do, every day?

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Articles•Cover Story•by Lauren Fletcher•June 2, 2014

Preventing Distracted Driving

For fleet managers, distractions can turn into millions of dollars in losses due to accidents and the ensuing injuries to drivers and damage to vehicles, as well as any other motorists involved.

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Articles•by Lauren Fletcher•May 21, 2014

State of Alternative Fuels in Fleet Industry

With advancements coming in leaps and bounds across all advanced and alternative fuels used in fleets, look at a snapshot of the main fuel types. Learn about how these fuels started, where they are at today, and forecasts and predictions for the future.

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Chatty Chassis•by Lauren Fletcher•May 13, 2014

Rebuilding Your Confidence

There are many actions a fleet manager can take to help rebuild confidence before handling a stressful situation. Sometimes, just taking a moment to breathe and smile can make a big difference in your day.

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Articles•by Lauren Fletcher•May 5, 2014

The 2014 Work Truck Show

More than 100 new products were announced at the 50th Annual NTEA Convention and Work Truck Show.

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Articles•Cover Story•by Lauren Fletcher•May 5, 2014

International TerraStar 4x4 Named Medium-Duty Truck of the Year

The Class 4-5 medium-duty truck features an Allison Optimized 1000 transmission, Fabco TC-28 gear-driven transfer case, and Diamond Logic electrical system.

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News•by Lauren Fletcher•April 29, 2014

New Truck Orders Increase, Could Impact Medium-Duty Resale

Fleet managers are presented with unique challenges ensuring maximum resale for medium-duty trucks, and understanding the reasons for this as well as current market conditions can help increase overall residuals.

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Photo Galleries•by Lauren Fletcher•March 13, 2014

2014 Work Truck Show - Announcements & People

One of three photo galleries for the 2014 show, take a look at a few of the people and see a few of the announcements made at the show.

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Articles•by Lauren Fletcher•March 12, 2014

Understanding the Upcoming Truck CAFE Standards

Following the successful adoption and implementation of the National Program for greenhouse gas (GHG) and fuel economy standards for 2012-2016 model-year vehicles, the federal government is stepping up the program’s goals.

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News•by Lauren Fletcher•March 5, 2014

2014 Medium-Duty Truck of the Year Named

The International TerraStar 4x4 was selected as Work Truck magazine's 2014 Medium-Duty Truck of the Year. The award was presented at the 2014 NTEA Work Truck Show in Indianapolis.

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