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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Chatty Chassisby Lauren FletcherJanuary 24, 2011

Is it Really a Truck?

When I think about a truck, the image that first comes to mind is four wheels, two doors, and a bed. However, times are changing, and while the government's CAFE standards still only have two categories, car and truck (based on the vehicle chassis), I believe it's time to broaden the current perception.

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ArticlesCover Storyby Lauren FletcherJanuary 19, 2011

Vehicles that Drove Fleet History

Without vehicles, you can’t have a fleet. Which vehicles have driven the fleet industry over the decades since Automotive Fleet's inception in 1961?

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Articlesby Lauren FletcherJanuary 1, 2011

Roush CleanTech Drives Propane Forward

Created with fleet in mind, Roush's CleanTech aims to help fleet managers increase the number of “greener” propane autogas-powered vehicles on the road.

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ArticlesCover Storyby Lauren FletcherJanuary 1, 2011

Ford’s All-New F-150 Powertrain Lineup Delivers on Fuel Economy

Ford engineers put the new powertrain lineup through a litany of tests to ensure complete compatibility with truck applications and durability.

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ArticlesCover Storyby Lauren FletcherNovember 8, 2010

Chevrolet Silverado HD & GMC Sierra HD: Strong on Heritage

Fully redesigned for 2011, all-new control features, updated engine offerings, and added technology help these “mobile offices” keep crews safe and working — wherever they travel.

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Articlesby Lauren FletcherSeptember 5, 2010

Fleet Vehicles: 'Kicked Up' & Unique

Many fleet vehicles are indistinguishable from consumer models; however, several fleets are “kicking it up a notch” with unique looks, designs, and purposes.

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Articlesby Lauren FletcherMay 12, 2010

2011 Duramax 6.6L Turbo Diesel Now Biofuel-Capable

Powering the redesigned 2011 Chevrolet Silverado and GMC Sierra heavy-duty pickups and Chevrolet Express and GMC Savana full-size vans, the revised engine will offer B-20 capability and meet strict ASTM standards.

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Articlesby Lauren FletcherApril 16, 2010

Volvo XC60 Focuses on the Fleet Executive

With standard City Safety, the 2010 Volvo XC60 helps keep fleet executives safe on the road.

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Articlesby Lauren FletcherMarch 11, 2010

Roush Offers Propane-Fueled Ford E-Series Vans

Meeting super ultra low emission vehicle (SULEV) II emission standards, Roush's line of propane-fueled Ford E-Series vans was prompted by fleet manager interest.

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Articlesby Lauren FletcherMarch 11, 2010

Telematics Use Grows in Work Truck Fleets

From tracking preventive maintenance to reducing vehicle idling and fuel consumption, truck-based fleets are adding telematics devices to their fleet vehicles to improve operations.

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