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Lauren Fletcher

VP of Content

Lauren Fletcher has been a leading voice in the truck and commercial fleet industry since 2006. As Vice President of Content at Bobit, she oversees the content strategy for key brands spanning the fleet, trucking, transportation, dealer, and police sectors, including Work Truck.

Her expertise in alternative fuels, telematics, vehicle maintenance, safety, upfitting, and productivity has made her a trusted authority. Fletcher has penned and edited thousands of articles that provide practical and strategic insights, helping fleet managers navigate the complexities of modern fleet management.

Her popular 'Chatty Chassis' blog encourages readers to challenge industry norms, while her 'Truck Chat' video series drives conversations on efficient fleet operations. Whether tackling emerging trends, spotlighting vehicles, or interviewing industry leaders, Fletcher’s content offers invaluable guidance for fleet professionals.

As a recognized thought leader, Fletcher has moderated or presented at top industry events like Work Truck Exchange, Work Truck Week, DeliveryCon, and the Production Engine Remanufacturers Association (PERA). She frequently moderates Work Truck webinars, providing a platform for industry discussions.

Her byline is seen across major fleet and automotive publications, including Automotive FleetGovernment Fleet, School Bus Fleet,Heavy Duty Trucking, and more.

An avid hot rod enthusiast, Fletcher’s passion for vehicles, from classic cars to the latest work trucks, enriches her unique perspective. She continues to be a go-to resource for fleet managers and industry professionals, delivering insights on the ever-evolving commercial vehicle landscape.

Have an article idea, news tip, or industry challenge? Reach out today!

Articlesby Lauren FletcherOctober 12, 2018

13 Tips to Select the Right Engine & Transmission Combo

A truck’s engine and transmission are key components to ensuring the important — and expensive — “tool” can accomplish the job it needs to do.

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Articlesby Lauren FletcherOctober 9, 2018

Ford Discusses Vehicle Lineup Shift

Earlier this year, the automaker announced a major change to its vehicle portfolio, shifting to around 90% trucks, utilities, and commercial vehicles by 2020.

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Articlesby Lauren FletcherOctober 8, 2018

Windshields: Repair or Replace?

A key component to a vehicle’s structural safety, windshields are more often replaced than repaired. There are several reasons this trend needs to be reversed.

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Newsby Lauren FletcherOctober 8, 2018

Share Your Truck Acquisition Experience

Vehicle acquisition is a major component of truck fleet management. Work Truck magazine is looking for fleet manager input regarding vocational truck fleet acquisition to help dig deeper into current purchasing trends.

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Articlesby Lauren FletcherSeptember 28, 2018

Women in Fleet: Meet Weatherford's Pierce

With a matter-of-fact, no-nonsense personality, Lee Pierce of Weatherford International is driven by data and bottom-line results.

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Articlesby Lauren FletcherAugust 28, 2018

Women in Fleet: Meet Geotab's Susan Miller

Motivated by people and change, Miller has been involved in fleet for almost four decades in a variety of roles.

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Articlesby Lauren FletcherAugust 8, 2018

How to Leverage Data & Take Action Today

Once you know what data points are the most important to analytics, the next step is leveraging and utilizing the data to act.

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Articlesby Lauren FletcherAugust 6, 2018

Overcoming 7 Van Upfit Challenges

Upfitting any vehicle comes with challenges, but van fleet managers face a unique set of challenges to overcome due to varied applications, sizes, and upfit options.

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ArticlesCover Storyby Lauren FletcherAugust 6, 2018

How to Optimize Truck Routing

Vehicle routing is a challenging, yet key component in many vocational truck fleets. Optimizing routes is especially important for delivery and service fleets.

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Articlesby Lauren FletcherJuly 26, 2018

Women in Fleet: Meet PARS CEO Rasmussen

A strong love of fleet keeps Rasmussen motivated to continue to build her company and support others in the fleet industry.

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