Toyota's 2015 Fleet Executive Meeting Rocked
Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.

Photo courtesy of Toyota.

Photo courtesy of Toyota.
Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.
Opening day gave attendees an opportunity to test drive the complete lineup of Toyota vehicles, including the Mirai, the company’s state-of-the-art hydrogen fuel cell vehicle. Also on display was the all-new 2016 Toyota Tacoma, whose specifications and features were explained to attendees during the business meeting.
The theme of the 2015 fleet meeting was “Toyota Keeps on Rockin,” which was a hit with attendees, who were entertained by Toyota fleet executives making presentations in rock star garb. The closing night reception featured an air guitar contest and a singing preformance by former Drifter’s backup singer Jimmy Jones.
Originally posted on Automotive Fleet
More Vehicle Research

EV Fleet Reality Check: What Operators Wish They Knew Before Electrifying Their Work Vans
Electric work truck upfits bring new compatibility questions. Learn how parts availability, OEM guidance, power demands, and route planning can affect fleet performance.
Read More →
Ford Unveils Name for Under-$29K Midsize Electric Truck
Ford has unveiled the name of its new midsize electric truck: Fathom. It will have a starting MSRP of $28,350, and preorders will begin in early 2027.
Read More →
DTNA Plans to Build New U.S. Manufacturing Facility
Daimler Truck North America plans to build a new, state-of-the-art manufacturing facility in the United States to strengthen its production capabilities across North America. The location has not been disclosed.
Read More →
Recalls You Need to Know About in August 2026
If you have Altec, Autocar, Chrysler, Daimler Truck, Ford, Heil, International, Orange EV, Paccar, Shyft Group, Volvo Trucks, or Wabash vehicles in your fleet, you should check these important recalls issued by the National Highway Safety Administration.
Read More →
DTNA to Close Portland Facility, Move Manufacturing to the Carolinas
Daimler Truck North America will shift production of the Western Star X-series, Freightliner eCascadia, and Freightliner eM2 from its Portland, Oregon, manufacturing facility to its manufacturing operations in the Carolinas.
Read More →
Kenworth T880: Powertrain & Customization Options
Vocational fleets often require trucks tailored to specific applications, and the Kenworth T880 is designed with flexibility in mind. In this video walkaround, Rachel Woods explains how the T880 can be configured to support a broad range of industries and operational requirements.
Read More →
Electrification Incentives: The Acquisition Windfall Fleets Can't Miss
Discover how fleets can use tax credits, grants, rebates, and vouchers to dramatically reduce electric truck and charging infrastructure costs—before today’s funding disappears.
Read More →
Back at Star Nation for a Closer Look at Western Star Trucks and the People Behind Them
Work Truck returned to Western Star’s Star Nation Experience for another hands-on look at the trucks, technology, and operator community behind the brand.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Mack Defense Receives Additional Order for 115 Heavy Dump Trucks Under U.S. Army’s M917A3 Program
The latest order of 115 Heavy Dump Trucks (HDTs) from Mack Defense for the National Guard is part of the $47-million order from the U.S. Army approved in the 2026 National Defense Appropriations Act.
Read More →

