Toyota's 2015 Fleet Executive Meeting Rocked
Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.

Photo courtesy of Toyota.

Photo courtesy of Toyota.
Toyota Motor Sales USA held its annual business meeting and product preview at the Ritz-Carlton, Laguna Nigel in Dana Point, Calif., June 17-19, 2015. More than 150 fleet professionals attended the product preview, which included commercial fleet managers and representatives from fleet management companies.
Opening day gave attendees an opportunity to test drive the complete lineup of Toyota vehicles, including the Mirai, the company’s state-of-the-art hydrogen fuel cell vehicle. Also on display was the all-new 2016 Toyota Tacoma, whose specifications and features were explained to attendees during the business meeting.
The theme of the 2015 fleet meeting was “Toyota Keeps on Rockin,” which was a hit with attendees, who were entertained by Toyota fleet executives making presentations in rock star garb. The closing night reception featured an air guitar contest and a singing preformance by former Drifter’s backup singer Jimmy Jones.
Originally posted on Automotive Fleet
More Vehicle Research

Electrification Incentives: The Acquisition Windfall Fleets Can't Miss
Discover how fleets can use tax credits, grants, rebates, and vouchers to dramatically reduce electric truck and charging infrastructure costs—before today’s funding disappears.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Back at Star Nation for a Closer Look at Western Star Trucks and the People Behind Them
Work Truck returned to Western Star’s Star Nation Experience for another hands-on look at the trucks, technology, and operator community behind the brand.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Mack Defense Receives Additional Order for 115 Heavy Dump Trucks Under U.S. Army’s M917A3 Program
The latest order of 115 Heavy Dump Trucks (HDTs) from Mack Defense for the National Guard is part of the $47-million order from the U.S. Army approved in the 2026 National Defense Appropriations Act.
Read More →
Rizon Introduces Service Combo Body, Increases Electric Truck Applications
Rizon now offers a combo service body that combines lockable storage and a spacious cargo bed in a single zero-emission vehicle. The body supports unique options including cranes, ladder racks, generators, lift gates, and work lighting for a wide range of vocational applications.
Read More →
MFTBC Establishes FUSO Academy Dubai Training Center to Strengthen Network Capabilities in Middle East & Africa
Mitsubishi Fuso Truck and Bus Corporation’s new FUSO Academy Dubai Training Center will support technical and non-technical capability development. It features enhanced training infrastructure to improve service quality, uptime, and readiness for advanced vehicle technologies.
Read More →
Paccar Updates MX-11 and MX-13 Engine Software to Enhance Customer Operations
Kenworth Truck Company and Peterbilt Motors Company will update software for vehicles equipped with Paccar MX-11 and Paccar MX-13 engines to ensure they comply with EPA guidance on diesel exhaust fluid inducements.
Read More →
GM #1 in U.S. Sales for the Second Quarter of 2026
General Motors said it was America’s #1 automaker in U.S. sales for the second quarter of 2026 with total sales of 714,896 vehicles, down 4.2%. GM led in full-size pickup and large SUV sales and reported growth in fleet sales.
Read More →


