Steve Higgs: Founding Member, Global Fleet Hall of Fame
Born in Luton, Bedfordshire, UK, site of Vauxhall Motors headquarters, Steve Higgs seemed destined for a career in the automotive industry. His first job was at Vauxhall (then a subsidiary of General Motors), now owned by Stellantis.
“It was a great company to work for,” Higgs says. “They put me through college where I learned mechanical engineering.”
So began a lifetime in automotive: more than 46 years at GM and now with International Fleet Sales (IFS).
Widely known and respected in the global fleet arena, Higgs was a natural choice for founding membership in the Global Fleet Management Hall of Fame, presented at the recent Global Fleet Conference in Miami, Florida.
“Surprised and very honored,” Higgs says. “I owe it to a lot of support from GM senior management with fleet and finance.”
Sponsored by Swedish automaker Polestar, the Global Fleet Hall of Fame recognizes multinational fleet industry leaders for careers marked by hard work, dedication, and success. They lead the global fleet challenge, sharing industry knowledge, best practices, and expertise.
Joining GM’s Global Efforts
At GM, Higgs became sales district manager for northern Scotland, working with dealers and customers. His role expanded to regional management of all Scotland, northern England, and Northern Ireland.
“I developed an understanding of how dealers’ needs and how they operated,” Higgs recalls.
In 1999, as large multinational corporations approached automotive OEMs to leverage their global procurement footprints, GM created the position of manager, global & North American fleet development, appointing Higgs to the post.
Moving to the U.S. with “family, dog, and a cat,” Higgs soon launched a GM Fleet Operations global website and expanded GM’s internal communications to respond to multinational fleet needs in major markets. He next established a GM Global Fleet Advisory Board.
Over the next few decades, Higgs created a global network of friends and contacts. His philosophy—“Never let the first NO be the final answer!”—speaks to his negotiations skills and ability to foster communications between manufacturers and customers.
“When customers fully understand what the manufacturer has done and then have the opportunity to provide input, the manufacturer can use those insights to better fill customers’ needs,” he pointed out.
In 2019, Higgs took early retirement from GM but remained in the industry. He now “very much enjoys” his role as international sales development manager for IFS, the only approved dealer GM product exporter to outside the U.S.
Meeting a Changing Industry
“Change is happening more rapidly than ever in fleet,” Higgs says.
“The importance of driver safety has grown, as well as the increasing part technology plays in creating fleet efficiencies,” says the industry veteran.
Fleet operations that initially reported to the procurement department now must be far more strategic in working with procurement and human resources and financial units, he believes.
Higgs has witnessed the changing role of fleet management companies as smaller fleets turn to them for help with government regulations, measures, and technology.
“Fleet management companies have the personal and broad-based knowledge to help fleets, increasingly with mid- to small-size fleets with information and strategies,” Higgs says.
He also cites the challenge of the growing green movement as more companies are pushed by their governments to invest in alternative energy technologies.
“Get involved as much as possible with manufacturers and fleet management companies,” he advises today’s fleet managers. “Trust what these partners tell you; by helping you, they help themselves. They are a guide to what’s out there.”