Work Truck Logo
MenuMENU
SearchSEARCH

AI in Fleet: Leveraging the Benefits and Understanding the Limitations

It is crucial for executives to carefully evaluate the advantages and disadvantages of relying on AI tools such as ChatGPT and Bard in day-to-day fleet operations.

by Hadley Benton, Fleet Advantage
July 31, 2023
AI in Fleet: Leveraging the Benefits and Understanding the Limitations

How can AI help and hinder fleet managers?

Photo: Canva

5 min to read


Artificial intelligence (AI) tools, such as ChatGPT and Google’s new AI product Bard, generate excitement and present new opportunities for organizations in various industries, including transportation fleets. These advanced AI-driven resources, including natural language processing capabilities, can enhance:

  • Equipment asset management.

  • Maintenance and repair (M&R) operation.                                                                                                                                                                                                                                                          

  • Overall fleet optimization.

Ad Loading...

Like many other leading-edge technology resources today, these advanced AI tools possess incredible promise. However, it is crucial for executives to carefully evaluate the advantages and disadvantages of relying on these tools in day-to-day fleet operations.

What are AI tools like ChatGPT?

AI tools, like ChatGPT, have gained significant attention since their release, with the transportation and supply chain industries particularly intrigued by their capabilities. Despite the Chat Generative Pre-Trained Transformer (ChatGPT) still being in its infancy stages, the technology, powered by AI and natural language interaction, offers rapid responses and detailed answers, promising increased organizational visibility, streamlined communication, and optimized operations.

Within the corporate transportation fleet context, AI and ChatGPT can significantly impact three key areas in running a corporate transportation fleet: – asset management, equipment finance, and M&R planning and operations.

As an example, when you ask ChatGPT why asset management is important for equipment finance it offers the following excerpts:

“Asset management helps to maximize the value of equipment over its lifespan by ensuring that it is properly maintained and used efficiently. This can lead to reduced downtime, increased productivity, and extended equipment life, ultimately increasing the equipment's overall value. Asset management enables finance companies to effectively plan for equipment replacement or upgrades, ensuring that they can provide clients with the most up-to-date and efficient equipment possible. This can also help finance companies to manage cash flow and budget more effectively.”

Ad Loading...

Limitations of Using AI

While ChatGPT provides a high-level overview of asset management, it may offer inaccurate or inconsistent information. For instance, traditional finance companies and banks do not play a role in equipment replacement or upgrades.

If you ask ChatGPT to build an asset management plan for a Class-8 heavy-duty truck fleet, it will provide baseline topics to consider, such as equipment inventory, preventative maintenance, telematics and IoT solutions, driver training and safety programs, replacement and upgrade planning, budget and cash flow management, and reporting.

Nevertheless, it’s essential to recognize that AI tools like ChatGPT are not designed to answer financial/mathematical questions, but they will defer to the pros and cons of a business transaction like buying or leasing. These tools rely on web references and can provide incorrect answers without the proper knowledge and expertise.

Therefore, it is crucial to understand that any inaccuracies an AI tool produces could result in financial loss, legal implications, or defamation for organizations.

This also includes defining the true source of who actually produces any material developed entirely or in part by an AI tool such as ChatGPT. While regulations and guidelines for AI tool responsibility are yet to be established, it is widely speculated that they may emerge in the future (1).

Ad Loading...

Where ChatGPT Does a Disservice for Fleets

ChatGPT also falls short when it comes to developing a customized fleet strategy. In fact, aside from the general considerations, ChatGPT does not analyze actual vehicle operating and utilization data, which is essential for effective asset management planning.

Relying solely on a standardized approach without incorporating real-time vehicle operating data can be problematic.

However, customization based on scrutinizing actual truck operating data allows fleets to create tailored fleet modernization plans that provide optimum flexibility and agility within their financial and operational models. While ChatGPT cannot generate such detailed plans, asset management companies are leveraging AI-driven analytics and fleet analysis to closely monitor key fleet metrics that include:

  • Lease versus purchase analysis.

  • Sales tax analysis.

  • Unbundled versus full-service lease analysis.

  • Comparative cost analysis to determine the optimal time to upgrade equipment, etc.

  • Per unit profit and loss.

  • Predictive life cycle modeling.

Where AI Is Assisting Operational Functions

Aside from asset management and procurement, AI tools, beyond ChatGPT, are significantly impacting operational functions across various industries.

Ad Loading...

Several recent studies have shown the significant benefits of AI-powered technologies, which can reduce errors in supply chain management by 20% to 50%, according to McKinsey & Company.

Furthermore, the Boston Consulting Group offers a report that shows how AI may help organizations achieve $1.5 trillion in additional value from increased productivity and reduced downtime in the global industrial sector by 2030.

For M&R operations within the manufacturing sector, a separate McKinsey report found that AI-enhanced predictive maintenance of industrial equipment will generate a 10% reduction in annual maintenance costs, up to a 20% downtime reduction, and 25% reduction in inspection costs.

Optimum Asset Management Strategies

Total Cost of Ownership (TCO) analytic tools built by companies that provide life cycle cost management with billions of miles of data and understand the full scope of TCO are continuously monitoring economic factors, used truck values, depreciation, emissions, performance data, and equipment costs to determine the optimum asset management strategy.

Concerning M&R, they also identify potential problems and redeploy corrective actions to prevent truck breakdowns and mechanical failures.

Ad Loading...

This insight from asset management partners is enabling corporate transportation fleets to move from a traditional, reactive approach in maintenance to a predictive or even preventive approach.

Customized TCO Analytic Tools

Again, tools like ChatGPT can provide high-level input and guidance, but may not offer specific insight to a particular fleet.

This is important because customized TCO analytic tools that leverage predictive modeling allow organizations with transportation fleets to create future business insights with significant accuracy.

With the help of sophisticated data analytic tools and modeling, these firms can use past and current operating data to reliably forecast budget trends in milliseconds, days, or years into the future.

Collaboration between organizations and asset management partners becomes crucial as more AI-powered tools emerge for transportation fleets.

Ad Loading...

Asset management partners can help fleets identify the most suitable AI tools for their specific challenges and ensure effective integration into fleet operations.

The Power of Predictive Analytics: Turning Data into Decisions

About The Author: Hadley Benton is Executive Vice President of Business Development at Fleet Advantage, a leading innovator in truck fleet business analytics, equipment financing and lifecycle cost management. This article was authored and edited according to WT editorial standards and style. Opinions expressed may not reflect that of WT.

Subscribe to Our Newsletter

More Operations

Skyline of London with a blue sky and an inset logo for Kooner.
OperationsMay 4, 2026

Kooner Fleet Management Solutions Expands Internationally with Launch in the UK

Kooner Fleet Management Solutions’ new Central England operations hub establishes a foundation for 24/7 fleet maintenance, mobile repair, and technician development across the UK.

Read More →
Host Lauren Fletcher gestures toward “Truck Chat Weekly Cheat Sheet” graphic highlighting driver input, TPMS benefits, and the end of International CV Series production.
Operationsby Lauren FletcherMay 4, 2026

Drivers Speak Up, TPMS Pays Off, and a Workhorse Retires | Weekly Cheat Sheet

Drivers are shaping fleet decisions, TPMS is delivering real savings, and a key workhorse is retiring. Plus quick hits on data, uptime, and new trucks.

Read More →
Graphic illustration of runners' feet on glowing pavement to the right, a big rig truck on the left, and headline for a virtual 5k to benefit truck drivers.
Operationsby News/Media ReleaseMay 1, 2026

St. Christopher Truckers Relief Fund Launches 2nd Annual Virtual 5K to Support Health and Wellness for Professional Drivers

St. Christopher Truckers Relief Fund’s 2nd Annual Virtual 5K raises funds and awareness for over-the-road truck drivers facing illness or injury, and there’s still time to participate in this year’s event.

Read More →
Ad Loading...
Open glowing book on a wooden table with candles, quill, and maps, with golden light and magical particles rising from its pages in a fantasy-style illustration.
Operationsby Lauren FletcherMay 1, 2026

The Future of Storytelling Still Belongs To Humans

New tools always change the process. They do not replace the instinct. From portrait painters adapting to photography to creators navigating AI, the people who matter most are still the ones who know how to see.

Read More →
“Legends of Fleet” featuring a dark textured background with gold accents, large metallic gold title text centered, and a framed portrait of Carl Nelson with subtitle identifying him as a retired fleet manager, along with Work Truck and Legend logos at the top.
OperationsApril 30, 2026

Carl Nelson's Journey, Sliding into Success | Fleet Legends

With more than four decades of experience across fleets such as AT&T and AmeriGas, Carl built a reputation for doing the work, leading through change, and helping to move the industry forward without ever making it about himself.

Read More →
Breakdowns, data & insights are the topics of the April 2026 Truck Chat Monthly Recap sponsored by Chevron REGI
OperationsApril 28, 2026

Breakdowns, Data Action, and Driver Insight Take Center Stage | Truck Chat Monthly April Recap

In this month’s news recap, we’re digging into why trucks are still failing in the field, how fleets are finally turning data into action, why driver feedback is becoming a critical operational tool, how fleet leaders are finding their voice, and where simple tech like TPMS is delivering real results.

Read More →
Ad Loading...
A graphic image showing charts and graphs depicting cargo theft in the first quarter of 2026.
Operationsby News/Media ReleaseApril 27, 2026

Cargo Theft Incident Volume Falls in First Quarter of 2026

Verisk CargoNet reported that supply chain crime events across the United States and Canada declined by 5.3% in the first quarter of 2026. However, confirmed cargo theft reports rose slightly, by 41 incidents.

Read More →
Graphic promoting Work Truck Exchange with bold text highlighting pre-scheduled meetings, limited spots remaining, and event details for Phoenix, Arizona.
Operationsby Lauren FletcherApril 27, 2026

Limited Spots Remain for Fleet Managers to Attend Work Truck Exchange

Limited spots remain for Work Truck Exchange in Phoenix. Fleet managers can connect through pre-scheduled meetings designed to deliver real solutions fast.

Read More →
Lauren Fletcher presenting Truck Chat Weekly Cheat Sheet graphic highlighting breakdowns, data action, and driver feedback trends in fleet operations.
Operationsby Lauren FletcherApril 27, 2026

Why Trucks Keep Failing, Plus Data Action and Driver Feedback

Fleets tackle breakdowns, act on data, and rethink driver feedback. Plus TPMS gains and key industry shifts in this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Shades of Fleet Veterans in Fleet graphic with American flags and Work Truck branding highlighting military veterans’ impact on fleet leadership and operations
Operationsby Lauren FletcherApril 24, 2026

Call for Voices: Inviting Veterans in Fleet to Share Their Stories

Veterans in fleet, it's your turn! share how military experience shapes leadership, discipline, and real-world decision-making across today’s operations.

Read More →