Work Truck Logo
MenuMENU
SearchSEARCH

Truck Sales See Overall Dip in March

Several automakers have released sales reports, including FCA US, LLC, General Motors, and Nissan. Most automakers are seeing falling sales, which is on par for sales predictions for the 2019 calendar-year. 

April 2, 2019
Truck Sales See Overall Dip in March

The 2019 Ram 1500 includes new features such as the multifunction tailgate with Mopar bed step and has contributed to Ram Brand's 15% increase in sales in March. 

Photo courtesy of Ram Truck

2 min to read


Several automakers have released sales reports, including FCA US, LLC, General Motors, and Nissan. Most automakers are seeing falling sales, which is on par for sales predictions for the 2019 calendar-year. 

FCA US LLC reported a new March record for the Ram brand as sales jumped 15%, based on the success the company has found in its two-pronged strategy of selling both the Ram 1500 and Ram Classic. The performance of the Ram brand, combined with a new March record for Jeep Grand Cherokee, countered the general softness within the industry. FCA sold a total of 200,307 vehicles in March.

Ad Loading...

Nissan announced an overall decrease of 7% in U.S. sales for March 2019, with total sales of 150,768 units. NV commercial van sales were 1,805 units, up 12% in March, but Titan sales were down 20% and Frontier sales were towen 11.9%. Overall Nissan total truck sales were down 7.5% year-over-year. 

General Motors delivered 665,840 vehicles in the first quarter of 2019, with a selling mix of trucks, SUVs, and crossovers above 80%. First-quarter 2019 average transaction prices for GM's all-new, light-duty pickups were $8,040 higher compared to their outgoing models in the first-quarter 2018, with the GMC Sierra leading the segment, according to J.D. Power PIN estimates. Combined sales of the 2019 Chevrolet Silverado 1500 and GMC Sierra 1500 crew cabs were up 20% year-over-year. Crew-cab production mix is currently running above 70%, up 10-percentage points on average from the previous-generation trucks. Finally, more than 95% of the all-new GMC Sierra 1500 crew cab sales are high-end trims including SLT, AT4 and Denali.

In 2018, The National Automobile Dealers Association (NADA) estimated sales of 16.8 million light vehicles in the U.S., which would be the first time demand would fall below the 17-million mark since 2014.

More Vehicle Research

Cover of the "Top 50 Green Fleets" report presented by Automotive Fleet and Inspiration Fleet, featuring an aerial nighttime photo of a lit highway interchange with looping ramps.
SponsoredJuly 16, 2026

The Top 50 Green Fleets

The List Is in: The Top 50 Green Fleets

Read More →
Four-photo collage showing a white RIZON medium-duty truck with a utility flatbed, highlighting exterior storage compartments, open tool cabinets, and a spacious diamond-plate cargo bed designed for commercial work applications.

Rizon Introduces Service Combo Body, Increases Electric Truck Applications

Rizon now offers a combo service body that combines lockable storage and a spacious cargo bed in a single zero-emission vehicle. The body supports unique options including cranes, ladder racks, generators, lift gates, and work lighting for a wide range of vocational applications.

Read More →
FUSO Academy training classroom featuring workstations, diagnostic equipment, and electronics training benches, with a FUSO Academy logo highlighting the company's technical training facility.

MFTBC Establishes FUSO Academy Dubai Training Center to Strengthen Network Capabilities in Middle East & Africa

Mitsubishi Fuso Truck and Bus Corporation’s new FUSO Academy Dubai Training Center will support technical and non-technical capability development. It features enhanced training infrastructure to improve service quality, uptime, and readiness for advanced vehicle technologies.

Read More →
Ad Loading...
Paccar engine displayed alongside Kenworth and Peterbilt logos and a DEF pump sign, illustrating a software update addressing diesel exhaust fluid (DEF) inducement strategies for select heavy-duty trucks.

Paccar Updates MX-11 and MX-13 Engine Software to Enhance Customer Operations

Kenworth Truck Company and Peterbilt Motors Company will update software for vehicles equipped with Paccar MX-11 and Paccar MX-13 engines to ensure they comply with EPA guidance on diesel exhaust fluid inducements.

Read More →
GM Fleet presentation slide highlighting strong fleet sales growth alongside a Chevrolet Silverado. Key metrics include increased truck demand, record pickup sales, higher government sales, and growth in OnStar Fleet subscriptions.
Vehicle Researchby StaffJuly 8, 2026

GM #1 in U.S. Sales for the Second Quarter of 2026

General Motors said it was America’s #1 automaker in U.S. sales for the second quarter of 2026 with total sales of 714,896 vehicles, down 4.2%. GM led in full-size pickup and large SUV sales and reported growth in fleet sales.

Read More →
American Truck Simulator quick job menu showing available freight routes, truck options, and a map of the western U.S.
Vehicle Researchby Lauren FletcherJuly 8, 2026

Volvo VNL and VNR Electric Join American Truck Simulator

Volvo’s VNL and VNR Electric are now in American Truck Simulator, bringing diesel and electric truck models to virtual drivers.

Read More →
Ad Loading...
Graphic shows Rush Enterprises’ Gulf Coast expansion with a map highlighting new Louisiana locations and a Peterbilt dealership. Headline reads, “Expanding Across the Gulf Coast,” announcing Rush Enterprises’ acquisition of Peterbilt of Louisiana.

Rush Enterprises Expands with Acquisition of Peterbilt of Louisiana

Rush Enterprises’ acquisition of Peterbilt of Louisiana adds 46 service bays, more than 23,000 square feet of parts storage, and approximately 107,000 square feet of facility space to the company's footprint.

Read More →
Promotional graphic for Work Truck’s “Trucks, Tips & Tours” series featuring an International HV515 vocational truck, a presenter standing beside it, and text highlighting improved visibility and technology. Includes Truck Chat “Watch Now” branding.
Vehicle Researchby Wayne ParhamJune 30, 2026

International HV515 Dump Truck Walkaround

The International HV515 combines the new S13 Integrated Powertrain, improved driver visibility, simplified maintenance, and advanced vocational controls into a capable dump truck platform. Take a closer look at the HV515, which International showcased at EUFMC.

Read More →
The Red Clay Strays pose with a Chevrolet Silverado, one of several vehicles featured in the revived "Heartbeat of America" campaign highlighting the brand's connection to hardworking Americans.

Chevrolet Brings Back 'Heartbeat of America' Campaign Featuring Trucks and Everyday Workers

Chevrolet brings back Heartbeat of America, spotlighting the trucks, workers, and communities that continue to drive the brand's legacy forward.

Read More →
Ad Loading...
Gray Slate electric pickup truck parked curbside in front of Van’s Hardware on a small-town main street, highlighting the truck’s minimalist design and compact single-cab configuration.
Vehicle Researchby Martin RomjueJune 29, 2026

Light-Duty Work Truck Fleets Get a Fresh, Affordable Alternative

Work Truck caught up with Drew Walker, Slate’s head of fleet sales, at the company’s design hub in Gardena, California, for an interview on how the company’s pickup and SUV electric vehicles can meet the needs of both private and public sector fleets.

Read More →