DriveCam, Inc. today announced it has changed its company name to Lytx, Inc. The Lytx brand represents a significant evolution of the DriveCam business and reflects the company's mission of harnessing the power of data to change human behavior, according to the company.

The company's flagship product will now be called DriveCam powered by Lytx, and the company will continue to offer the same industry-leading driver safety solutions and service that its clients rely on every day. DriveCam powered by Lytx identifies and addresses the causes of risky driving behavior by capturing data from multiple technologies and sensors and combining it with the Lytx Engine technology and Lytx Insights program to help the company’s clients be safer on the roads every day.

The company’s RAIR Compliance Services is also now part of the Lytx family. RAIR helps DOT-regulated fleets comply with safety regulations, complementing the safety services offered through the DriveCam program.

Together, the Lytx brands protect drivers from more than 500 commercial and government fleet clients worldwide who drive more than 20 billion miles annually. Lytx clients realize tremendous ROI by lowering operating and insurance costs, while achieving greater efficiency and compliance. The company’s clients include top-tier fleets from a wide range of industries including concrete/construction, distribution, government, transit, trucking, utilities and waste and environmental services.

The name change takes effect immediately. The new brand logo includes the new name and a tagline— "Delivering Insights. Driving results." The Lytx logo also features a prism that represents the company’s focus, order, clarity and direction. The company was founded in 1998 and employs more than 240 people, most of them in its San Diego headquarters.