RealTruck acquired the Go Rhino brand.
Known for setting the industry standard, Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep, and SUV owners.
The acquisition strengthens RealTruck's existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fender flares, vent visors, and cargo management.
RealTruck Expands With Go Rhino's Accessories
Go Rhino's most notable automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers, and products for public safety vehicles.
For over 40 years, the company's products have been designed to deliver the perfect combination of fit, function, and style.
"At Go Rhino, we're passionate about providing the most innovative products so people can both pursue and express their lifestyle in a customized vehicle with top-quality products," said Manuel Alvarez, president of Go Rhino. "We are excited to partner with RealTruck to expand our products' reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness."
Alvarez has owned and managed the business based in Mexico for several decades. He will continue to lead RealTruck's operations in Mexico and will play a key role in RealTruck's product supply leadership team.