Improve Delivery Times With Mullen’s Facial Recognition Technology

Mullen Automotive is integrating AI-powered Persona vehicle technology into its commercial vehicle lineups. 

Persona, originally developed for the Mullen Five, is an advanced interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver.

In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial Persona functionality will also include:

• Security Fence.
• Pet and Occupant Safe Mode.
• Advanced Vehicle Charging.
• AI-Powered Emergency Response.

How Persona Can Improve Commercial Fleets

Persona was first consumer tested on the Mullen Five EV Crossover in 2022.

With its positive reception and further R&D, it revealed that the Persona technology has a variety of commercial applications, Mullen also decided to integrate relevant Persona functionality into its commercial vehicles.

An ideal commercial use case scenario for Persona is with a high-volume package, last-mile delivery cargo vans, promoting greater delivery efficiency and driver safety.

In many cases, drivers on high-volume routes with multiple stops on each street must secure their delivery vehicle before each package delivery. This can often result in added time and stress and reduced overall efficiency for the route and driver.

Persona’s facial recognition can solve this issue by recognizing the driver from a distance of 8-10 feet, automatically unlocking the vehicle, and turning it on – ready for the driver to jump in and head to the next stop down the street.

Experiencing Persona Firsthand

The public will have the opportunity to experience and test Persona firsthand during the 2023 “Strikingly Different” U.S. tour, planned for fall 2023, and also at the Consumer Electronics Show in January 2024.

Both events will feature several Mullen EVs, including the Mullen Five and Mullen Five RS crossovers, Mullen One commercial Class 1 van, Mullen Three commercial Class 3 truck, and the new Mullen GT high-performance sports car.