MENU
SEARCHMullen is expanding its Persona AI-technology to its commercial fleet lineup.
Mullen's Persona AI-tech can activate the moment the driver walks up to their Mullen commercial vehicle.
Photo: Mullen/Work Truck
Mullen Automotive is integrating AI-powered Persona vehicle technology into its commercial vehicle lineups.
Persona, originally developed for the Mullen Five, is an advanced interactive AI camera/sensor and video monitoring system that utilizes facial recognition technology to unlock/lock vehicles and completely personalize the overall vehicle experience for the driver.
In addition to unlocking the vehicle and customizing driver-specific vehicle settings, initial Persona functionality will also include:
Security Fence.
Pet and Occupant Safe Mode.
Advanced Vehicle Charging.
AI-Powered Emergency Response.
Persona was first consumer tested on the Mullen Five EV Crossover in 2022.
With its positive reception and further R&D, it revealed that the Persona technology has a variety of commercial applications, Mullen also decided to integrate relevant Persona functionality into its commercial vehicles.
An ideal commercial use case scenario for Persona is with a high-volume package, last-mile delivery cargo vans, promoting greater delivery efficiency and driver safety.
In many cases, drivers on high-volume routes with multiple stops on each street must secure their delivery vehicle before each package delivery. This can often result in added time and stress and reduced overall efficiency for the route and driver.
Persona’s facial recognition can solve this issue by recognizing the driver from a distance of 8-10 feet, automatically unlocking the vehicle, and turning it on – ready for the driver to jump in and head to the next stop down the street.
The public will have the opportunity to experience and test Persona firsthand during the 2023 “Strikingly Different” U.S. tour, planned for fall 2023, and also at the Consumer Electronics Show in January 2024.
Both events will feature several Mullen EVs, including the Mullen Five and Mullen Five RS crossovers, Mullen One commercial Class 1 van, Mullen Three commercial Class 3 truck, and the new Mullen GT high-performance sports car.
48% of field service leaders are investing in AI to manage customer communication and self-service. Get the latest on how fleets are using AI and thinking about the future.
Read More →
The Mercedes-Benz Sprinter van is turning 30 years old – and is on track to surpass five million units sold by year’s end.
Read More →
Amazon places its largest-ever electric truck order with over 200 eActros 600 vehicles to reduce emissions across its European logistics network.
Read More →
These 15 W56 step vans will support the FedEx goal to achieve carbon-neutral global operations by 2040.
Read More →
The collaboration with ITOCHU is part of Gatik's strategy to revolutionize the North American logistics landscape by deploying Freight-Only at scale.
Read More →
With six retail locations in Indiana, Kittle's Furniture uses a Kenworth K270E medium-duty electric truck to deliver furniture to customers in the Indianapolis metro area from its distribution center in Fishers.
Read More →
The new cloud-based service from Bosch aggregates search results across multiple brokers and load boards based on a specific criterion, calculates profits, and helps with data-driven decision making to eliminate empty miles.
Read More →
To make last-mile deliveries go smoothly, delivery companies can use strategies such as solving for demand fluctuations, using data and technology to plan better, and considering the technology offered to customers.
Read More →
The engineless Neos 200e unit is part of Carrier Transicold’s growing family of eCool all-electric refrigeration systems.
Read More →
Canoo purchased manufacturing assets to reduce prices to scale production and made its first shipment to Oklahoma.
Read More →
