It is important to design and execute a branding strategy for your fleet.   -  Photo: Work Truck

It is important to design and execute a branding strategy for your fleet. 

Photo: Work Truck

An effective way to establish brand identity and promote your business is by branding your company vehicles.

Work trucks are a great platform for advertising your products and services, as they are constantly on the move and can reach a wide audience.

However, branding a work truck is not as simple as slapping on a logo or slogan. To make the most of your investment, it is essential to design and execute a branding strategy that reflects your brand personality and messaging while also considering the practicality and safety of the vehicle.

Knapheide, a manufacturer of work truck bodies and truck beds, shared its top tips for branding your work truck vehicles.

How to Brand Company Vehicles

Here are the top five tips for branding your work truck, according to Knapheide.

1. Be Clear With What You Offer

If the company name isn’t descriptive (ie “John’s Plumbing) include the core products or services on the vehicle.

2. Include Vital Contact Info

The vital information (phone, company name, services) should appear on both sides and rear of the vehicle.

3. Make It Readable

Company branding should be easily read by someone several car lengths away. Choose text color that is in high contrast with the color of vehicle (ie black text on white vehicle).

4. Use A Pro For Installation

Choose an installer with experience, your investment in vehicle branding will last longer by doing so.

5. Keep It Clean

Keep the exterior of the vehicle clean so the information can be easily read.

About the author
Hillary Weiss

Hillary Weiss

Senior Editor

Hillary Weiss is a senior editor at Bobit. Her work has been featured in Work Truck, Government Fleet, Metro, and Fleet Forward magazines. She has a decade of digital publishing experience and a passion for all things related to fleets.

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