On the Way Truck Parts Joins HDA Truck Pride

On The Way Truck Parts joins HDA Truck Pride's (HDATP) North American footprint with their Denver parts location.

Founder Chad Orwig, brings almost 30 years of knowledge to his business. With a mix of dealership and independent distributor experience, Orwig developed an e-commerce site in his basement with two product lines. After four years, he knew the next step was brick and mortar. In the height of the COVID-19 pandemic, Chad took a chance on an 8,000 square-foot warehouse and built a staff that could take On The Way to the next level.

“We knew we needed retail space to meet the demands of our Denver market,” says Orwig. “COVID-19 presented challenges, but also provided opportunity for us to take this next step. Now, by joining the HDA Truck Pride network, we begin to move the needle even further. We continue to focus on implementing growth strategies, but now have a partner to assist us.”

Tina Hubbard, President and CEO, of HDA Truck Pride agrees. “Chad’s vision for On The Way Truck Parts fits hand in hand with our strategic focus. As yet another greenfield operation in such an established industry, we’re thrilled to welcome On The Way Truck Parts to our HDA Truck Pride family.