The 2021 Ram 1500 TRX will be the first FCA vehicle to feature the new Know & Go mobile app. The app, pitched by a group of FCA employees during the Company’s first-ever “Pitch Night” and later developed by them, features an immersive experience for driver's to learn more about their truck.
“We created the Know & Go app as a way to interact with and learn about vehicles,” said Carolina Harris, Feature Innovation Manager – FCA, and co-creator of Know & Go.
The Know & Go mobile app will be available through the driver's preferred app store after the truck is purchased.
The Know & Go mobile app utilizes the camera on a smartphone and incorporates augmented reality to view a vehicle’s feature. Simply point the camera at the part of the vehicle you wish to learn more about and the name and a description will be overlaid on the image.
Know & Go allows for drivers to learn about their vehicles all in one easy-to-use mobile app.
Know & Go mobile app features include:
- Augmented reality discovery of features.
- Self-discovery of features.
- Push notifications of undiscovered features.
- Feature overview and how-to videos.
- Feature-specific owner’s manual pages.
2021 Ram 1500 TRX customers will be the first to experience this new mobile app before it’s available on other vehicles of the FCA portfolio.
Pitch Night Engages Employees to Create New Connectivity and Infotainment IdeasBorrowing from a familiar television show format, FCA’s innovation teams hosted the first “Pitch Night” program in June, engaging employees in creating, developing and presenting new ideas for connectivity and infotainment. More than 500 ideas were submitted with “sky is the limit” creativity.
Online voting allowed employees to whittle down the original 500 ideas to 50 for advancement to the next round. Topic-focused leadership then picked the top 14 ideas from the remaining 50. Coaches and executive sponsors assigned to the finalists to help guide prototype development and fine-tune the “Pitch” as they prepared to present their ideas to a panel of judges, including FCA’s Chief Executive Officer Mike Manley, Chief Operating Officer Mark Stewart and several members of the executive leadership team.
Ultimately, the Know & Go mobile app was selected as the top winner for its originality, feasibility, viability, and desirability. Since that time, Harris and Nguyen have worked with the cross-fuctional teams to bring their idea from concept to reality.