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NewsJanuary 25, 2012

Yokohama Tire Corporation Announces Organizational Changes, Promotions

Yokohama Tire Corporation (YTC) announced several strategic management promotions, effective immediately, according to Dan King, Yokohama senior vice president of sales and marketing.

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NewsJanuary 4, 2012

Yokohama to Adjust Commercial Tire Prices Up to 8 Percent, Feb. 1

FULLERTON, CA - Yokohama Tire Corporation has announced it will implement a price increase of up to 8 percent on all of its commercial truck tires in the U.S., effective February 1.

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NewsDecember 28, 2011

Yokohama Increasing Off-Road Tire Prices by 15%

FULLERTON, CA – Yokohama Tire Corp. said it’s increasing the prices of all of its off-road tires in the U.S. by 15%, effective Jan. 1, 2012.

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NewsDecember 21, 2011

Yokohama ‘Tire Tips’ Video: Cost-Saving Shopping Advice

FULLERTON, CA - Yokohama Tire Corporation's consumer-friendly educational video series - "Tire Tips" - is back with a new installment focusing on smart buying tips for tires in a tough economy.

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NewsNovember 30, 2011

Yokohama Tire Corporation Commercial Division Year in Review and Preview of 2012

FULLERTON, CA - Rick Phillips, Yokohama director of commercial sales, assumed leadership of the division in January of this year. In this Q&A, he discusses the current state of the business, as well as provides an outlook for the year 2012.

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Videosby StaffNovember 17, 2011

Yokohama Tire Tips #5 - Fuel Efficiency

A few tips from Yokohama on how to keep your vehicle and tires optimized for maximum fuel efficiency.

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NewsNovember 15, 2011

Yokohama Tire Corporation's Latest 'Tire Tips' Video Focuses on Fuel Efficiency

FULLERTON, CA - Yokohama Tire Corporation's educational video series - "Tire Tips" - is back with a new installment focusing on fuel efficiency.

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NewsOctober 11, 2011

Commercial Tire Prices to Rise Again in November

UNIONTOWN, OH - Michelin North America and Falken Tire Corp. plan to raise tire prices in November. Goodyear, Bridgestone, and Yokohama raised tire prices in September.

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NewsOctober 5, 2011

Yokohama Tire’s Orange Oil Tire Technology Now on Display at Boston's Museum of Science

FULLERTON, CA - Yokohama Tire Corporation’s eco-tire technology is now officially on display at the Museum of Science, Boston. The two-year exhibit, which opened today,showcases Yokohama’s BluEarth-1, the company’s latest orange oil-infused passenger car tire, as well as the ultra-thin AIRTEX Advanced Liner, which helps consumers cut fuel costs by keeping their tires properly inflated.

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NewsSeptember 14, 2011

Yokohama Tire Corporation to Adjust All Commercial Truck Tire Prices Oct. 1

FULLERTON, CA - Yokohama Tire Corporation has announced it will implement a price increase of up to 8 percent on all of its light and medium commercial truck tires in the U.S., effective October 1.

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