3D Fleet Designs that Take Marketing to the Next Level

Small Fleet•Photos 9•September 22, 2019

Competition is fierce in almost every industry today, and making your company stand out is becoming increasingly difficult. Graphics on fleet vehicles have delivered positive ROI since the invention of the vinyl wrap — but now some businesses have amped up their advertising game by adding 3D elements to their vehicles’ creative graphics treatments.

Iconic vehicles like the Batmobile and Millennium Falcon instantly recall the movie franchises they represent. Another movie reference comes to mind — the “Zap ‘Em” truck from the 1997 movie Men in Black that Vincent D’Onofrio’s alien character used to get around New York. It was a brightly colored van with a giant cockroach on the roof. Definitely noticeable, and memorable.

Could this type of instant recognition be applied to fleet vehicles to bring customers into your business?

Topics:Marketing Vans Small Fleet

This custom-designed 2017 Mercedes Sprinter helps Harley Davidson take its “show on the road.” Cinema Vehicles in Hollywood, CA, replaced the sliding side door with a stage that folds out from the side of the van, and outfitted the vehicle with LED lights, light tunnlels, customer paneling and more, offering the perfect venue for people to experience Harley Davidson’s new LiveWire electronic motorcycle.
*Photo courtesy of Harley Davidson.*

Maximus/Minimus is a Seattle-based food truck that served pulled pork sandwiches, veggie sandwiches, chips and drinks. The vehicle was last in operation in 2018.
*Photo courtesy of Maximus/Minimus.*

This Zap ‘Em vehicle from the movie Men in Black is a great example of a way to ramp up your business advertising by using a stand-out vehicle.
*Screenshot via Cinema Vehicles.*

Roxy's Ice Cream Social, based in Oklahoma, provides a unique dessert experience, serving hand dipped ice cream (made in house daily), fresh baked cookie sandwiches, floats, and sundaes.
*Photo courtesy of Roxy's.*

Specialty vehicle maker Cinema Vehicles decked out two 1973 VW buses with a beach vibe for Vita Coco. The buses were modified so the roof lifted up and the van became a bar with a coconut bin on top, and a wooden bar top inside, where product samples were served.
*Photo courtesy of Cinema Vehicles.*

Gold’n Plump Poultry, based in Greely, Colo., uses the Chik'n Cruiser at various events, usually with a mobile kitchen in tow, to hand out samples. The company’s mascot "Cooper" straddles the one-ton cargo van.
*Photo courtesy of Gold’n Plump.*

Wrapped in a Hawaiian beach theme, the custom-built Tikiz truck is decked out with traditional surfboard signage and décor. Each unit is based off a heavy-duty Ford truck platform and are built with several custom components.
*Photo courtesy of Tikiz.*

Digger the Mole, adorning Tuff Turf Molebusters’ fleet in Michigan, starts with several rows of 2-inch-wide polyurethane that are glued together and then carved. The moles are then painted with automotive paint and then clear coated.
*Photo courtesy of Tuff Turf Molebusters.*

In 2009, the Tuff Turf fleet received a logo makeover and added the 3D mole. The company still receives calls from first-time customers because Digger the Mole caught their attention. When on the highway, the mole on the roof is visible to lanes on the other side of the concrete divider.
*Photo courtesy of Tuff Turf Molebusters.*