Video: Nissan Hires Glam Rocker for Van Spots
Glam-metal band Poison's front man Bret Michaels is declaring his "Endless Love" for Nissan's commercial vans in a new marketing campaign dubbed, "Tough Love."

Glam-metal band Poison's front man Bret Michaels is declaring his "Endless Love" for Nissan's commercial vans in a new marketing campaign dubbed, "Tough Love."
Michaels provides an updated version of the 1980s power ballad in which he professes his devotion to an NV cargo van. Michaels appears in a series of other videos covering Nissan's testing of the van that included a 140-degree heat chamber, salt spray tunnel, frame twister, shaker machine, pothole test, and brake testing.
Michaels appears at Nissan's Arizona Testing Center, a 3,050-acre facility in Stanfield.
"As one of the newest nameplates in the commercial vehicle segment, we want to bring attention to the operational efficiency of our innovative, durable Nissan NV Cargo, NV Passenger and NV200 Cargo vans — but do it in a way that gets business owners' attention," said Fred Diaz, senior vice president of Nissan Sales and Marketing and Operations.
Nissan has posted the testing spots on YouTube, including "The Heat Chamber," "The Salt Spray Tunnel," "The Frame Twister," "The Brake Test," "The Pothole Test," and "The Shaker Machine."
Originally posted on Automotive Fleet
More Operations

Fleet Leadership, Mixed-Energy Strategy, and DOT Marijuana Rules Lead the News
From hard-earned leadership lessons to fuel strategy, fleet technology, and compliance, this week’s Truck Chat Cheat Sheet covers the stories fleet professionals are reading most.
Read More →How Atlas Helps Drivers Without Distractions
Motive Atlas brings AI directly into the cab, helping drivers log in with their voice, get route and weather information, locate fuel stops, and instantly capture important road events, all while keeping their hands on the wheel. This video provides all the details.
Read More →
Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →

