U.S. Auto Sales to Reach 17.5M in 2015
New vehicle sales, including fleet deliveries, are projected to reach approximately 1.7 million units, a 12.8% increase from a year ago, according to a report by True Car.

Ford's 2015 F-150 was the top-selling pickup truck, photo courtesy of Vince Taroc.

Ford's 2015 F-150 was the top-selling pickup truck, photo courtesy of Vince Taroc.
New vehicle sales, including fleet deliveries, are projected to reach approximately 1.7 million units, a 12.8% increase from 2014, according to a report by True Car.
A key finding of the report shows an expected registration mix of 85.8% retail sales and 14.2% for fleet versus 84.7% retail and 15.3% fleet last December, fleet sales slightly decreased by 1.1 percent.
This sales growth will also push total annual light vehicle sales to a record 17.5 million units, up 6.1 percent from a year ago and it should carry over into 2016.
Incentive spending by automakers averaged $3,063 per vehicle in December, up 3.9 percent from a year ago and down 0.4% from Nov. 2015.
Strong economic factors that boosted the industry remain in place such as low gas prices, a low unemployment rate, and a healthy gross domestic product (GDP). All these factors are expected to continue into the new year. Another factor that has contributed to sales growth would be the federal fund rate, despite the recent 0.25-point increase.
Sales of mass-market small utility vehicles, including both subcompact and compact models, are up 419% in 2015 versus 2000.
The top-selling car for 2015 was the Toyota Camry, the top-selling utility vehicle was the Honda CR-V, and the top-selling premium vehicle was the BMW 3 Series.
Originally posted on Automotive Fleet
More Operations

Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →
Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →
The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet
Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.
Read More →

