There was a new Big Three automaker lineup in August when Toyota's U.S. sales, including its Lexus and Scion brands, topped those of Chrysler Group for the first time, according to USA Today. For Toyota, August was its best sales month in its 46-year history in the United States. It took a 12.3 percent share of the U.S. market, up from 10.9 percent a year ago, USA Today said. Chrysler Group's August market share was 11.6 percent, down from 12.3 percent a year ago. Parent DaimlerChrysler, which includes Chrysler Group and Mercedes-Benz, edged out Toyota with a 12.7 percent market share, according to USA Today. "A stronger month than we expected combined with new products had us hitting on all eight cylinders," said Jim Press, Toyota's U.S. chief. But he said overtaking Chrysler was not a rallying point for Toyota. "No one's going to argue that Toyota is having a great run in the U.S. market," said Chrysler sales chief Gary Dilts. "We are watching it out of the corner of our eye." National Automobile Dealers Association (NADA) Chief Economist Paul Taylor pointed out that beyond Toyota outselling the North American portion of DaimlerChrysler, Honda sales were up more than 11.4 percent and Nissan sales were up 14.2 percent. Taylor said it may be time to start talking about the "Big 6," all producing significant numbers of light vehicles in North America. Continued sluggish sales from Volkswagen, in part, and a weaker U.S. dollar against the Euro, held European brand light vehicle sales to 7 percent share of the U.S. market at the end of August. The Big 3 may need to produce more sedans that Americans want to buy in large numbers if they want to hold on to at least 60 percent of the U.S. market, according to Taylor. Relative labor costs currently make China the source of an increasing number of small cars, with Brazil, Mexico and Korea, as well as Europe and North America, feeling intense competitive pressure from China's emergence in motor vehicle production during the next decade, according to Taylor.
Toyota Tops Chrysler, Posts Best U.S. Sales in 46-Year History
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is moving beyond the back office and into the driver’s seat of work truck and field service operations. New research shows fleets are using AI to improve predictive maintenance, optimize dispatch and routing, reduce downtime, and boost technician productivity, while also tackling challenges around workforce adoption and data readiness. Discover the trends, technologies, and real-world use cases shaping the future of connected work truck fleets.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
