Toyota Details 2013 RAV4 Retail Pricing and Features
Fuel economy for the new vehicle is 24 city, 31 highway mpg. The fourth generation of Toyota's SUV goes on sale in January.

The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.

The 2013-MY Toyota RAV4 starts at an MSRP of $23,300. Photo courtesy Toyota.
Toyota announced retail pricing (MSRP) and features, standard and optional, on its all-new 2013-MY RAV4 crossover SUV. The all-new RAV4 comes in front- or all-wheel-drive and three trim levels, LE, XLE and Limited.
Each RAV4 model comes with a 2.5L four-cylinder engine and a new six-speed automatic transmission. Fuel economy for the new vehicle is 24 city, 31 highway mpg. The fourth generation of Toyota's SUV goes on sale in January.
MSRP begins at $23,300 for the front-wheel-drive model with the LE trim level and ranges up to $28,410 for the all-wheel-drive model with the Limited trim level.
The LE trim level’s standard features include privacy glass, color-keyed door handles, 17-inch steel wheels with wheel covers, a color keyed rear spoiler and a 6.1-inch display audio unit with an integrated back-up camera. will all be standard on the LE grade. The LE trim grade’s only options include roof rails and a tonneau cover.
The XLE grade comes standard with 17-inch alloy wheels, a tilt/slide power moonroof, fog lamps, dual zone automatic climate control and bucket seats with sport bolstering. Toyota offers a display audio system, with navigation and the automaker’s Entune infotainment system, as the single option on the XLE grade.
The Limited trim level offers a height-adjustable power liftgate, Premium SofTex seating, an eight-way power driver’s seat with memory and heated front seats as standard features. Options on the Limited grade include a display audio system, which comes with navigation, the automaker’s Entune infotainment system, and JBL audio, and a blind spot monitor with rear cross traffic alert. Entune features voice recognition on the XLE and Limited grades.
Standard features on all RAV4 models include cruise control, power side mirrors, power door locks, and power windows.
Other standard features on all 2013-MY RAV4 trim levels include a display audio system with a 6.1-inch touchscreen, AM/FM/CD, Bluetooth, a USB port and AUX mini-jack, and six speakers. The display audio system also provides control of climate controls.
The full range of manufacturer’s suggested retail prices are listed below:
2013 RAV4 Pricing | ||||||
|---|---|---|---|---|---|---|
Model # | Grade | Drive Type | Engine | Transmission | Body Style | MSRP |
4430 | LE | FWD | 4 Cylinder | 6AT | SUV | $23,300 |
4440 | XLE | FWD | 4 Cylinder | 6AT | SUV | $24,290 |
4450 | Limited | FWD | 4 Cylinder | 6AT | SUV | $27,010 |
4432 | LE | AWD | 4 Cylinder | 6AT | SUV | $24,700 |
4442 | XL | AWD | 4 Cylinder | 6AT | SUV | $25,690 |
4452 | Limited | AWD | 4 Cylinder | 6AT | SUV | $28,410 |
All prices listed exclude the Delivery, Processing, and Handling (DPH) fee.
More Small Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections
AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.
Read More →
Five Ways Seat Belts Help Prevent Injuries
There are five ways seat belts protect occupants from injuries, according to the Tennessee Department of Safety and Homeland Security.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
Small Fleets, Big Impact: How Independent Drivers Power Wreaths Across America
Check out how small fleets and independent drivers power Wreaths Across America each December and why their impact matters more than ever.
Read More →
VMS Survey Finds 65% of Small Fleet Managers Run Operations Alone
A new VMS survey shows small fleet managers are stretched thin, with most handling operations solo and eager to adopt digital tools for relief.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
AI, Access, and Uptime: VMS’s Next Chapter with David Prusinski
VMS’s new Co-CEO, David Prusinski, shares how an AI-first approach will give small fleets and repair shops the tools to compete like big players.
Read More →
Fleet Managers Share Winter Prep Tips: It's Never Too Early!
Three fleets share best practices to prep vehicles for winter and prevent downtime when the cold sets in.
Read More →
Hot Weather Driving Tips for Fleet Drivers
As we head into another potentially extreme summer season, the risks for fleet drivers remain high, from engine strain and tire blowouts to unpredictable traffic patterns. An expert shares advice on how fleet drivers can boost their safety during the steamy summer months.
Read More →
